THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 14th Annual Shorty Awards Consumer Brand

This award honors the most effective and creative use of social media and digital by consumer-facing brands. Objectives may include (but are not limited to) product launches, special offers/promotions and fostering community.

See previous winners and honorees here.

Winner

Consumer Brand
winner
Moen Own The Ocean
Moen is more than just a shower or faucet company. We are champions for all things water – not just…

Finalists

Consumer Brand
finalist
silver honor
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Consumer Brand
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Consumer Brand
finalist
Michelob ULTRA Beer Run
As part of AB’s larger “Lets Grab A Beer” initiative for the world reopening post COVID-19 lockdown…
Consumer Brand
finalist
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
Consumer Brand
finalist
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…

Nominees

Consumer Brand
Clorox: The Gift of Care
Caregivers are trusted to safeguard what we cherish most. Clorox has always supported Caregivers fo…
Consumer Brand
Duracell + Discovery, Inc. Here for the Holidays
Duracell was looking for a high-impact, co-branded campaign that integrated its premium Optimum bat…
Consumer Brand
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Consumer Brand
finalist
silver honor
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Consumer Brand
How Brunner Helped The Home Depot Rental Achieve Record-Setting Weeks in Rental Transactions
Located in more than 1,200 locations across the U.S. and Canada, The Home Depot Rental offers a com…
Consumer Brand
Launching the Larger-than-Life Flex Seal MAX
Flex Seal has mastered the art of making revolutionary products and marketing them to the world. Ph…
Consumer Brand
finalist
Michelob ULTRA Beer Run
As part of AB’s larger “Lets Grab A Beer” initiative for the world reopening post COVID-19 lockdown…
Consumer Brand
winner
Moen Own The Ocean
Moen is more than just a shower or faucet company. We are champions for all things water – not just…
Consumer Brand
finalist
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
Consumer Brand
finalist
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…