THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
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Campaign by Diverse-Owned Businesses
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Global Campaign
Integrated Campaign
Launch Campaign
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Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
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Regional Campaign
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Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
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Emojis
Filter/Lens
Hashtag
Meme & GIFs
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Micro-site
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Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
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UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
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Immersive
Interactive Content
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NFTs
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Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
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LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
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TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
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TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
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Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
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Employee Engagement
Event & Experiential
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Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
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Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
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Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
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Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
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Branded Podcast
Comedy Podcast
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News & Politics Podcast
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Other Podcast Genres
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Podcast Mini Series
Science & Technology Podcast
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Sports & Health Podcast
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True Crime & Documentary Podcast
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Video
360 Video
Animal Video
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Comedy Video
Dance Video
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Featurette or Behind The Scenes Video
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Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
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Short Form Video
Stories
Unboxing Video
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Vertical Video
Video Ad
Video Series
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From the 14th Annual Shorty Awards
Consumer Brand
This award honors the most effective and creative use of social media and digital by consumer-facing brands. Objectives may include (but are not limited to) product launches, special offers/promotions and fostering community.
See previous winners and honorees here.
Winner
Consumer Brand
winner
Moen Own The Ocean
Moen is more than just a shower or faucet company. We are champions for all things water – not just…
Finalists
Consumer Brand
finalist
silver honor
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Consumer Brand
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Consumer Brand
finalist
Michelob ULTRA Beer Run
As part of AB’s larger “Lets Grab A Beer” initiative for the world reopening post COVID-19 lockdown…
Consumer Brand
finalist
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
Consumer Brand
finalist
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…
Nominees
Consumer Brand
Clorox: The Gift of Care
Caregivers are trusted to safeguard what we cherish most. Clorox has always supported Caregivers fo…
Consumer Brand
Duracell + Discovery, Inc. Here for the Holidays
Duracell was looking for a high-impact, co-branded campaign that integrated its premium Optimum bat…
Consumer Brand
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Consumer Brand
finalist
silver honor
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Consumer Brand
How Brunner Helped The Home Depot Rental Achieve Record-Setting Weeks in Rental Transactions
Located in more than 1,200 locations across the U.S. and Canada, The Home Depot Rental offers a com…
Consumer Brand
Launching the Larger-than-Life Flex Seal MAX
Flex Seal has mastered the art of making revolutionary products and marketing them to the world. Ph…
Consumer Brand
finalist
Michelob ULTRA Beer Run
As part of AB’s larger “Lets Grab A Beer” initiative for the world reopening post COVID-19 lockdown…
Consumer Brand
winner
Moen Own The Ocean
Moen is more than just a shower or faucet company. We are champions for all things water – not just…
Consumer Brand
finalist
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
Consumer Brand
finalist
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…
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