The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Consumer Brand

This award honors the most effective and creative use of social media and digital by consumer-facing brands. Objectives may include (but are not limited to) product launches, special offers/promotions and fostering community.

See previous winners and honorees here.


Clorox: The Gift of Care
Caregivers are trusted to safeguard what we cherish most. Clorox has always supported Caregivers fo…
Duracell + Discovery, Inc. Here for the Holidays
Duracell was looking for a high-impact, co-branded campaign that integrated its premium Optimum bat…
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
silver honor
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
How Brunner Helped The Home Depot Rental Achieve Record-Setting Weeks in Rental Transactions
Located in more than 1,200 locations across the U.S. and Canada, The Home Depot Rental offers a com…
Launching the Larger-than-Life Flex Seal MAX
Flex Seal has mastered the art of making revolutionary products and marketing them to the world. Ph…
Michelob ULTRA Beer Run
As part of AB’s larger “Lets Grab A Beer” initiative for the world reopening post COVID-19 lockdown…
Moen Own The Ocean
Moen is more than just a shower or faucet company. We are champions for all things water – not just…
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…