THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…

Finalists

Call to Action
finalist
gold honor
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
Call to Action
finalist
silver honor
#TakeItDown
The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…
Call to Action
finalist
bronze honor
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Call to Action
finalist
audience honor
#AccessibleAirTravel
The Muscular Dystrophy Association (MDA) has been at the forefront of advocating for accessible air…
Call to Action
finalist
Bobbie: Pass Momnibus Now
Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we think a…
Call to Action
finalist
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
Call to Action
finalist
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
Call to Action
finalist
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Call to Action
finalist
SHOWTIME’s The Chi x BEAM Healing Circle Digital Activation
In Episode 4 of Season 6 of SHOWTIME’s The Chi, Luke James’ character, Victor, facilitates a mental…
Call to Action
finalist
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…

Nominees

Call to Action
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Call to Action
Barefoot Bandwagon Box
As the official wine sponsor of the NFL, Barefoot was looking to engage with new fans by showcasing…
Call to Action
How to Play
When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it…
Call to Action
Marriott International’s “The Ballroom is Open” Pride Season Campaign
Marriott International is committed to advocating for LGBTQ+ equality, welcoming all, and supportin…
Call to Action
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Call to Action
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …