THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
By Campaign
Awareness Campaign
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From the 16th Annual Shorty Awards
Call to Action
This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign.
See previous winners and honorees here.
Winner
Call to Action
winner
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Finalists
Call to Action
finalist
gold honor
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
Call to Action
finalist
silver honor
#TakeItDown
The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…
Call to Action
finalist
bronze honor
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Call to Action
finalist
audience honor
#AccessibleAirTravel
The Muscular Dystrophy Association (MDA) has been at the forefront of advocating for accessible air…
Call to Action
finalist
Bobbie: Pass Momnibus Now
Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we think a…
Call to Action
finalist
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
Call to Action
finalist
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
Call to Action
finalist
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Call to Action
finalist
SHOWTIME’s The Chi x BEAM Healing Circle Digital Activation
In Episode 4 of Season 6 of SHOWTIME’s The Chi, Luke James’ character, Victor, facilitates a mental…
Call to Action
finalist
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…
Nominees
Call to Action
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Call to Action
Barefoot Bandwagon Box
As the official wine sponsor of the NFL, Barefoot was looking to engage with new fans by showcasing…
Call to Action
How to Play
When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it…
Call to Action
Marriott International’s “The Ballroom is Open” Pride Season Campaign
Marriott International is committed to advocating for LGBTQ+ equality, welcoming all, and supportin…
Call to Action
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Call to Action
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
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