THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Hospitality

Hotels, home-sharing and home rental companies as well as restaurants and other dining establishments are eligible for this award. Objectives may include gathering consumer trust, promotions and deals and thought leadership in the travel and hospitality space.

Winner

Hospitality
winner
Meet Me at Starbucks
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond t…

Finalists

Hospitality
finalist
Launch of 'A Taste of Dorchester Collection' room service menu
Dorchester Collection is a collection of 10 iconic hotels, in iconic locations. Audiences are famil…
Hospitality
finalist
Vacay Gone Cray Cray
Social media was ideal to reach our targeted Millennials to grow a relationship and see Choice as p…

Nominees

Hospitality
#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend…
Hospitality
#JobAtHeavenOnEarth Global Instagram Project
For the first time Instagram users could apply for a job through instagram globally: Keen to be mor…
Hospitality
Applebee's GiveSquad
Each year, the holiday season seems to creep a bit closer to a season of getting rather than a seas…
Hospitality
Hilton's: Our Stage. Your Story. #HiltonStory
Background: With over 560 hotels globally, Hilton is a household name and recognized as an industry…
Hospitality
Holiday Inn Express Stay Smart Campaign
BACKGROUNDHoliday Inn Express is one of the fastest growing hotel brands in the industry. The Stay …
Hospitality
TravelBrilliantly.com Co-Creation Platform
BACKGROUNDMarriott Hotels is a trusted iconic brand with a 60+ year history of hosting travelers. W…
Hospitality
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
Hospitality
sbe Collection: Your Ultimate Digital Destination
sbe is a global hospitality and entertainment company which comprises a thriving collection of awar…