THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Influencer & Celebrity TikTok Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…

Finalists

TikTok Partnership
finalist
gold honor
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
TikTok Partnership
finalist
silver honor
Clorox® Scentiva® YAS Clean!
“Yay!!! It’s time for spring cleaning!!!” Said no one ever. Once a year, millions of Americans …
TikTok Partnership
finalist
silver honor
Trending: MTV's Video Music Awards
MTV wanted to shine a light on the creators who are using music to create culture and rocketing tre…
TikTok Partnership
finalist
bronze honor
Animalogic
Educate, inspire, entertain. With over 300 million video views across YouTube, Snapchat Discover an…
TikTok Partnership
finalist
bronze honor
The Lil Jif Project
The J.M. Smucker Company needed to do more to win over younger consumers. After having had a reduce…
TikTok Partnership
finalist
bronze honor
UPS / J Balvin X TikTok
UPS wants to build relevance with younger and more diverse small-business owners, which is imperati…
TikTok Partnership
finalist
audience honor
#ShareTheMagic
For Coca-Cola’s first TikTok campaign, it was of utmost importance to use TikTok in a way that was …

Nominees

TikTok Partnership
#BombPopAwards on TikTok
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
TikTok Partnership
Apple Pie Hot Dog ft. Guy Fieri
Chevrolet has been the official vehicle of Major League Baseball (MLB) since 2005 and its ties to t…
TikTok Partnership
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
TikTok Partnership
Microsoft Apps As People featuring Annie Agar
If you’re a sports fan and checked social media over the past year, chances are you came across at …
TikTok Partnership
Paramount+/Nickelodeon TikTok Collaboration
In March of 2021, CBS All Access relaunched as Paramount+. Featuring an expanded portfolio of progr…
TikTok Partnership
Sabra-Forever Dipping Campaign
In 2020, Sabra Canada had successfully secured itself as English Canada’s leading hummus brand. How…
TikTok Partnership
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
TikTok Partnership
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
TikTok Partnership
The Untitled Josh Horowitz Show
Comedy Central gives audiences access to a world of super funny, personally relatable, culturally r…
TikTok Partnership
Tinuiti x Revlon: Exploding on TikTok with Megan Thee Stallion
Revlon wanted to help reinvigorate their brand with a fresh new face by partnering with celebrity i…
TikTok Partnership
Welcome Back to School Style
After a year of remote learning, anticipation to return to school -- and perhaps more importantly, …