THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Influencer & Celebrity TikTok Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…

Finalists

TikTok Partnership
finalist
gold honor
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
TikTok Partnership
finalist
silver honor
Clorox® Scentiva® YAS Clean!
“Yay!!! It’s time for spring cleaning!!!” Said no one ever. Once a year, millions of Americans …
TikTok Partnership
finalist
silver honor
Trending: MTV's Video Music Awards
MTV wanted to shine a light on the creators who are using music to create culture and rocketing tre…
TikTok Partnership
finalist
bronze honor
Animalogic
Educate, inspire, entertain. With over 300 million video views across YouTube, Snapchat Discover an…
TikTok Partnership
finalist
bronze honor
The Lil Jif Project
The J.M. Smucker Company needed to do more to win over younger consumers. After having had a reduce…
TikTok Partnership
finalist
bronze honor
UPS / J Balvin X TikTok
UPS wants to build relevance with younger and more diverse small-business owners, which is imperati…
TikTok Partnership
finalist
audience honor
#ShareTheMagic
For Coca-Cola’s first TikTok campaign, it was of utmost importance to use TikTok in a way that was …

Nominees

TikTok Partnership
#BombPopAwards on TikTok
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
TikTok Partnership
Apple Pie Hot Dog ft. Guy Fieri
Chevrolet has been the official vehicle of Major League Baseball (MLB) since 2005 and its ties to t…
TikTok Partnership
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
TikTok Partnership
Microsoft Apps As People featuring Annie Agar
If you’re a sports fan and checked social media over the past year, chances are you came across at …
TikTok Partnership
Paramount+/Nickelodeon TikTok Collaboration
In March of 2021, CBS All Access relaunched as Paramount+. Featuring an expanded portfolio of progr…
TikTok Partnership
Sabra-Forever Dipping Campaign
In 2020, Sabra Canada had successfully secured itself as English Canada’s leading hummus brand. How…
TikTok Partnership
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
TikTok Partnership
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
TikTok Partnership
The Untitled Josh Horowitz Show
Comedy Central gives audiences access to a world of super funny, personally relatable, culturally r…
TikTok Partnership
Tinuiti x Revlon: Exploding on TikTok with Megan Thee Stallion
Revlon wanted to help reinvigorate their brand with a fresh new face by partnering with celebrity i…
TikTok Partnership
Welcome Back to School Style
After a year of remote learning, anticipation to return to school -- and perhaps more importantly, …