THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Pharma & Healthcare

This award honors the most effective and creative use of social media or digital by companies specializing in healthcare, pharmaceutical, life sciences and medicine. Objectives may include (but are not limited to) delivering product information to target audiences or building support for a healthcare-related cause.

See previous winners and honorees here.

Winner

Pharma & Healthcare
winner
Mis[s]diagnosed
Cardiovascular diseases are the cause for 1 in every 3 deaths in women globally. This is largely du…

Finalists

Pharma & Healthcare
finalist
gold honor
Invis Is Drama Free
Invisalign invented the clear aligner category, pioneering this method of treatment over 25 years a…
Pharma & Healthcare
finalist
silver honor
Smashing Stigma
Despite considerable progress in cultural attitudes towards sexual and reproductive health, there p…
Pharma & Healthcare
finalist
bronze honor
audience honor
Psnap AR Lens
VTAMA ® (tapinarof) cream, 1%, is a topical steroid-free prescription treatment approved by the FDA…
Pharma & Healthcare
finalist
#SpikevaxPartner Community
When the World Health Organization (WHO) announced that the pandemic was over, consumers quickly em…
Pharma & Healthcare
finalist
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Pharma & Healthcare
finalist
SHIFT Nursing Social Media Campaign
Unequal access to food, housing, and healthcare is killing people in this country. The Robert Wood …
Pharma & Healthcare
finalist
Science on the Sofa: Preventing HIV in Black Women
Science on the Sofa is a video series that translates the complex science of HIV into digestible in…
Pharma & Healthcare
finalist
The Society of Valued Minds
The Society of Valued Minds (SoVM) was created to help 18- to 24-year-olds reclaim their lives from…
Pharma & Healthcare
finalist
Your Fans Are with You
Soccer legend Mia Hamm has been a passionate advocate for the bone marrow transplant (BMT) communit…

Nominees

Pharma & Healthcare
CCRM Fertility is "Where To Begin"
CCRM recognizes the unique trajectory of each fertility journey. Across various social plaftorms, m…
Pharma & Healthcare
CMVictory TikTok Campaign
Cytomegalovirus (CMV), is a leading cause of birth defects if a woman becomes infected while she is…
Pharma & Healthcare
Conde Nast x Xeomin: The Cultural Conversation
After 10 years, Xeomin prioritized one key objective: take the pharmaceutical aesthetic industry le…
Pharma & Healthcare
It’s Bigger Than Me | Inclusive Obesity Care Initiative
It’s Bigger than Me was introduced to the world in 2021 to educate the public that obesity is a dis…
Pharma & Healthcare
Know PK Deficiency: Diverse Experiences
Pyruvate kinase (PK) deficiency is a rare genetic disorder characterized by red blood cells breakin…
Pharma & Healthcare
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
Pharma & Healthcare
More Than MG: Embracing Self-Care
Myasthenia gravis (MG) is a rare autoimmune disease in which communication between nerves and muscl…
Pharma & Healthcare
NYC Health + Hospitals' NYC Care "Doctor Public Service Announcement" Video Series
In New York City, the NYC Care health care access program from NYC Health + Hospitals acts as a lif…
Pharma & Healthcare
No Time to Wait with Kareem Abdul-Jabbar
Atrial Fibrillation (AFib) is the most common type of irregular heartbeat and increases the risk of…
Pharma & Healthcare
TheSkimm – A Social Custom Content Fertility Out Loud Activation
Ferring Pharmaceuticals tasked CMI Media Group with creating a campaign that builds awareness in th…
Pharma & Healthcare
Tune In To Lung Health
Imagine doctors explaining that you’ve lost half of your lung function after over a year of unexpla…
Pharma & Healthcare
UT Health Austin: Portraits in Commitment
This video series is part of a larger campaign personifying the values of our organization.  It beg…
Pharma & Healthcare
Unisom: The Great Sleep Divide
A good night’s sleep is essential to our overall health and well-being, but there are many factors …
Pharma & Healthcare
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Pharma & Healthcare
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …