After 10 years, Xeomin prioritized one key objective: take the pharmaceutical aesthetic industry lead for frown line treatment from Botox. Conde Nast was charged with bringing Xeomin into the cultural conversation that resonates with consumers. Conde Nast put our brands to work, amplifying Xeomin via signature tentpole events and branded content with 4 brands: Vogue, Allure, Glamour, and Vanity Fair.
Conde Nast cultivated our brands’ and their lifestyle relevance to organically bring Xeomin into the cultural conversation. Beginning in July 2022 and ending in July 2023, Conde Nast activated our teams to bring consumer awareness and activation as well as press-worthy presence. This included exclusive partnerships with relevant, top tier talent such as Christina Aguilera, Joe Jonas, Teyana Taylor, and Julia Fox to name a few. The 360 degree program also included bespoke events during New York Fashion Week and the Oscars and exclusive aesthetic sponsorships of the Glamour’s Women of the Year and the Vanity Fair’s Official Oscar After Party events.
Additionally, we curated an impressive roster of influencers for Xeomin. Conde Nast successfully delivered Xeomin and “Beauty on Your Own Terms” goal to reach a broader audience via a multi-armed, strategic marketing partnership.
Based on the Xeomin's fiscal/ brand roll out and the Shorty rules, Conde Nast is honored to submit the partnership with Christina Aguilera which launched in 2023.
After 10 years, Xeomin set out to differentiate itself from its lead competitor, Botox, as the preeminent pharmaceutical beauty brand for frown lines. Conde Nast was charged with bringing Xeomin into the cultural conversation that resonates with consumers. Conde Nast put our brands to work, amplifying Xeomin via signature tentpole events and branded content with 4 brands: Vogue, Allure, Glamour, and Vanity Fair.
Additionally, we secured A-List talent and a curated roster of influencers for Xeomin. Conde Nast successfully delivered Xeomin and “Beauty on Your Own Terms” goal to reach a broader audience via a multi-armed, strategic marketing partnership.
Via the 2023 multi-pronged plan, the Conde Nast and Vanity Fair delivered measurable, quantitative success: 128% higher social media engagement, press impressions reaching 350K, and nearly 50% a increase in brand awareness
