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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Art Direction, Consumer Brand, Integrated Campaign, Humor
finalist
bronze honor
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…
Mobile Campaign
finalist
Tumblr Disrupts the Social-Mobile Marketing Dichotomy
The realm of digital marketing as we know it is a realm of duality. On one side is the world of mob…
Real Time Response, Twitter
finalist
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers do…
Food & Beverage, Real Time Response, Twitter
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
Twitter Presence
finalist
gold honor
Tweets from America’s Favorite Diner Booth
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's Am…
Television, Multi-Platform Campaign, Online Community
winner
gold honor
audience honor
Twin Peaks: The Return
For nearly 27 years, Twin Peaks drew people of all ages around the world to discuss and celebrat…
Real Time Response
finalist
gold honor
Twitter Rap Battle
When twitter user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweet…
Facebook Presence
TYT's "The Breakdown" on Facebook
Faced with a veritable barrage of round-the-clock news describing a world in a near-constant roil, …
Financial Services, WhatsApp
winner
audience honor
Uk'shona Kwelanga - the first WhatsApp Drama Series
Grow awareness of Sanlam as a provider of funeral insurance.
Integrated Campaign
Ultimate Speak
"Ultimate Speak" was an integrated campaign designed to launch the stylish new Ultimate Ears identi…
Branded Series
Uncharted Discoveries - Travel Channel
Some of the best adventures are the ones you don't plan on taking. Travel Channel partnered with La…
Short Form Video
Undeniably Dairy
For years, dairy sales have been declining. Between aggressive marketing about dairy alternatives a…
Live Streaming Video
Under Armour + Twitch: Curry 4 "More Buckets"
To celebrate the launch of Curry 4 "More Buckets" colorway, Under Armour partnered with Twitch for …
Branded Series
Under Armour Basketball: Shoot Your Shot Season 1
As the most widely used and trusted platform within our target demographic, YouTube provides us wit…
Location-Based Experience
Under Armour Basketball: Smile4Gold
To build buzz around Under Armour's much-anticipated Curry 4 sneaker release and create significant…
Mid-Range Media Buying Strategy
finalist
Undisputed on FS1: Opportunistic Social Media Campaign - Super Bowl Week 2017
Our campaign objective was to use the Super Bowl on FOX and 'Super Bowl Week on FS1' as platforms t…
Education, Multi-Platform Partnership, Multi-Platform Campaign, Organic Promotion, Branded Content, Storytelling
finalist
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
YouTube Presence
finalist
UpUpDownDown YouTube Channel
WWE looked to expand the reach of its digital presence with the launch of UpUpDownDown, a YouTube c…
Food & Beverage, Branded Content
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…
Creative use of Technology
USAA Flyover
The pregame flyover is a long held tradition before many sporting games, most notably NFL games dur…
Multi-Platform Campaign, User-Generated Content
USAA Memorial Day
To engage the military community and the general public for its Memorial Day campaign, USAA centere…
Storytelling
USAA Veterans Day
USAA's Veterans Day objectives were to drive awareness of the meaning behind Veterans Day and incre…
Multi-Platform Partnership
Usain Bolt #ChiefSpeedOfficer
We at, Digicel Caribbean Ltd made living legend, world record holder and the world's fastest man, U…
Hospitality
finalist
Using Social Media to Design and Curate Tailor-Made Luxury Experiences
Prior to the introduction of the new social listening and customer experience tool, Dorchester Coll…
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