11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Websites & Apps
Strategy & Engagement
Video by Platform
Video Content

From the 10th Annual Shorty Awards Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
audience
The Kindness Card

Finalists

Mobile Campaign
finalist
Curry 4 "More Fun"
Under Armour, a top-tier brand fighting for more prominence in the footwear space, wanted a memorable and impactful launch of Stephen Curry's new Curry 4 signature shoes. We needed to get the young, urban, social media-obsessed target audience to spend a worthwhile amount of time with the brand and Curry 4 product to help build their brand loyal...
Mobile Campaign
finalist
Holiday Hintlist
The holiday season is notoriously hard to break through, with every brand vying for consumers' attention. Our goal was to make Verizon top-of-mind as a shopping destination during the holidays while promoting the wide range of tech products offered.In addition, we wanted to tap into a cultural trend or truth, an activity we could leverage around...
Mobile Campaign
finalist
Slam Dunk with the Sour Patch Kids
The SOUR PATCH KIDS brand tasked WHOSAY, in collaboration with Story Lab, to ideate a branded content campaign that delivered awareness at scale (A18-34). But unlike other branded content campaigns, where influencers endorse anything and everything for a paycheck, the SOUR PATCH KIDS brand only had appetite for authenticity. Most influencer and ...
Mobile Campaign
finalist
Tumblr Disrupts the Social-Mobile Marketing Dichotomy
The realm of digital marketing as we know it is a realm of duality. On one side is the world of mobile and on the other, the world of social. These channels are regarded in separate, but the two are inextricably linked. Now, as we continue progressing toward a mobile-first society, the extent of their connection is undeniable. At its core, mobil...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018