ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
audience
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram account @sonyxperiafr. Sony's Xperia Z5 has the most powerful smartphone camera on the market, with a lens that can zoom up to five times. The brand wanted to make its mark on Instagram, the ultimate photo platform... But it's impossible to make a diffe…

Finalists

Mobile Campaign
finalist
gold
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with consumption, what's less well known is that there is over $380 billion worth of goods sitting unused or stored away in U.S. households.letgo, a mobile app for buying and selling used goods, has the big ambition to try to remedy this situation by stim…
Mobile Campaign
finalist
silver
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. Our 2016 mobile campaign set to engage our worldwide audience on a variety of mobile platforms they care about including Facebook Messenger as well as our own apps and responsive site.
Mobile Campaign
finalist
Runtastic X Electronic Arts: Story Running - "Mirror's Edge Catalyst: A Runner's Destiny"
In June 2016, Electronic Arts launched its brand new action-adventure platform video game "Mirror's Edge Catalyst". In the game, the player takes control of the main character, Faith Connors, and has to tackle different kinds of challenges and missions as a runner. Besides the usual game release campaign, EA was open to explore new ways to include…
Mobile Campaign
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly hard for brands to connect with young people through traditional advertising outlet. As such, brands are increasingly finding that the best way to market their products is to create entertainment that consumers actively seek out. This is particularly …
Mobile Campaign
finalist
“Make My Monday” | The First Show where Fans Directed the Action Straight from their Phones
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly hard for brands to connect with young people through traditional advertising outlet. As such, brands are increasingly finding that the best way to market their products is to create entertainment that consumers actively seek out. This is particularly …

Nominees

Mobile Campaign
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game installs. Target…
Mobile Campaign
Making Resolutions Sweet
Break through a crowded social space to drive Truvia trial with a health-minded consumer during a key brand moment: resolution season.
Mobile Campaign
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you were sixteen. The 911 is the car you dreamed of. Many of us even had a poster of it on our bedroom walls. Each generation has a unique connection to the 911 model in production when they came of driving age. We sought out to provide a personalized online experie…
Mobile Campaign
Using Instagram to tell better stories for the Atlanta community
As a hub for community 90 years in the making, Ponce City Market is a pillar of diversity and community involvement in the city of Atlanta. The intersecting point of four of the city's immersing neighborhoods, Ponce City Market is the heart of where life happens in Atlanta. In partnership with the creative team at Campfire Social, our team revitalized the I…
Mobile Campaign
Yeter Cektigin
The project Yeter Çektiğin was created from our observations of the audience during the concert series we sponsor. People come together in concerts to see and hear their favorite artists' live performances but in the digital age, the urge to share the moment is stronger than living in the moment. Even though the artist is right in front of the audience, the…