THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
audience honor
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram acc…

Finalists

Mobile Campaign
finalist
gold honor
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
Mobile Campaign
finalist
silver honor
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Mobile Campaign
finalist
Runtastic X Electronic Arts: Story Running - "Mirror's Edge Catalyst: A Runner's Destiny"
In June 2016, Electronic Arts launched its brand new action-adventure platform video game "Mirror's…
Mobile Campaign
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…
Mobile Campaign
finalist
“Make My Monday” | The First Show where Fans Directed the Action Straight from their Phones
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…

Nominees

Mobile Campaign
winner
audience honor
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram acc…
Mobile Campaign
finalist
silver honor
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Mobile Campaign
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Mobile Campaign
finalist
gold honor
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
Mobile Campaign
Making Resolutions Sweet
Break through a crowded social space to drive Truvia trial with a health-minded consumer during a k…
Mobile Campaign
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you we…
Mobile Campaign
finalist
Runtastic X Electronic Arts: Story Running - "Mirror's Edge Catalyst: A Runner's Destiny"
In June 2016, Electronic Arts launched its brand new action-adventure platform video game "Mirror's…
Mobile Campaign
Using Instagram to tell better stories for the Atlanta community
As a hub for community 90 years in the making, Ponce City Market is a pillar of diversity and commu…
Mobile Campaign
Yeter Cektigin
The project Yeter Çektiğin was created from our observations of the audience during the concert ser…
Mobile Campaign
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…
Mobile Campaign
finalist
“Make My Monday” | The First Show where Fans Directed the Action Straight from their Phones
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…