ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Location-Based Experience

This award recognizes companies that are using location-based experiences to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.

Winner

Location-Based Experience
winner
Xfinity Mobile: World's Biggest Snapsterpiece
Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide, launched across the country and kicked off its entry in the Philadelphia market with an event at a newly opened Xfinity Store. Since the network was designed for a mobile-savvy target, we had to do something disrup…

Finalists

Location-Based Experience
finalist
#USOpenxSpectacles - A Stunt Like No Other
Snapchat Spectacles at the 2017 US Open: A Grand Slam FirstYour US Open tennis story shared your way on SnapchatUS Open - the event you make your own;Spectacles - your memory framed from your point of viewA tournament known for innovation, the US Open aimed to give fans a new and dynamic way to share their US Open experience by way of a physical a…
Location-Based Experience
finalist
Audible Recall
Audible is the world's largest producer and seller of spoken word content. With over 400k titles in their library spanning across 26 literary categories, Audible has the power to entertain, educate and enlighten the masses. In 2016, Audible decided to launch a new experiential campaign designed to heighten awareness for their engaging content. The…
Location-Based Experience
finalist
Mr. Robot: Ecoin
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, resonating with fans worldwide through its incredibly timely and relevant themes and storylines. The series follows a mysterious, anarchic hacker collective, fsociety, in their fight against income inequality and corporate greed. In season_1.0, fsociety makes history by…
Location-Based Experience
finalist
audience
The iHeartRadio Snap Map Scavenger Hunt
With the launch of Snap Map in 2017, iHeartRadio set out to be the first brand ever to execute a contest using the new feature. To support iHeartRadio's Secret Sessions Show featuring Lorde, iHeartRadio launched the first-ever Snap Map Scavenger Hunt.
Location-Based Experience
finalist
Warner Bros. Consumer Products: The Get Animated Invasion
Movement Strategy has worked with Warner Bros. Classic Animation since early 2017 to create a home to showcase their lifestyle products across franchises and to help build buzz and excitement around their classic characters. From this, @GetAnimated was born. To celebrate this launch and announce it to the world, we wanted to create an experience t…

Nominees

Location-Based Experience
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defying OOH promotional installation. Taking inspiration from a scene in the pilot where two siblings test their mutant powers on a vending machine, we helped users channel their hidden telekinetic mutant powers to control a one-of-its-kind gesture controlled vendi…
Location-Based Experience
Under Armour Basketball: Smile4Gold
To build buzz around Under Armour's much-anticipated Curry 4 sneaker release and create significant demand around its global launch, Movement Strategy looked to create an experience leading into the start of the NBA season and give fans their own taste of Ring Night, which Stephen Curry and the NBA Champions, the Golden State Warriors, would be celebrating …