11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Websites & Apps
Strategy & Engagement
Video by Platform
Video Content

From the 10th Annual Shorty Awards Best Location-Based Experience

This award recognizes companies that are using location-based experiences to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.

Winner

Location-Based Experience
winner
Xfinity Mobile: World's Biggest Snapsterpiece
Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide, launched across the country and kicked off its entry in the Philadelphia market with an event at a newly opened Xfinity Store. Since the network was designed for a mobile-savvy target, we had to do something disr...

Finalists

Location-Based Experience
finalist
#USOpenxSpectacles - A Stunt Like No Other
Snapchat Spectacles at the 2017 US Open: A Grand Slam FirstYour US Open tennis story shared your way on SnapchatUS Open - the event you make your own;Spectacles - your memory framed from your point of viewA tournament known for innovation, the US Open aimed to give fans a new and dynamic way to share their US Open experience by way of a physical...
Location-Based Experience
finalist
Audible Recall
Audible is the world's largest producer and seller of spoken word content. With over 400k titles in their library spanning across 26 literary categories, Audible has the power to entertain, educate and enlighten the masses. In 2016, Audible decided to launch a new experiential campaign designed to heighten awareness for their engaging content. T...
Location-Based Experience
finalist
Mr. Robot: Ecoin
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, resonating with fans worldwide through its incredibly timely and relevant themes and storylines. The series follows a mysterious, anarchic hacker collective, fsociety, in their fight against income inequality and corporate greed. In season_1.0, fsociety makes history ...
Location-Based Experience
finalist
audience
The iHeartRadio Snap Map Scavenger Hunt
With the launch of Snap Map in 2017, iHeartRadio set out to be the first brand ever to execute a contest using the new feature. To support iHeartRadio's Secret Sessions Show featuring Lorde, iHeartRadio launched the first-ever Snap Map Scavenger Hunt.
Location-Based Experience
finalist
Warner Bros. Consumer Products: The Get Animated Invasion
Movement Strategy has worked with Warner Bros. Classic Animation since early 2017 to create a home to showcase their lifestyle products across franchises and to help build buzz and excitement around their classic characters. From this, @GetAnimated was born. To celebrate this launch and announce it to the world, we wanted to create an experience...

Nominees

Location-Based Experience
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defying OOH promotional installation. Taking inspiration from a scene in the pilot where two siblings test their mutant powers on a vending machine, we helped users channel their hidden telekinetic mutant powers to control a one-of-its-kind gesture controlled ven...
Location-Based Experience
Under Armour Basketball: Smile4Gold
To build buzz around Under Armour's much-anticipated Curry 4 sneaker release and create significant demand around its global launch, Movement Strategy looked to create an experience leading into the start of the NBA season and give fans their own taste of Ring Night, which Stephen Curry and the NBA Champions, the Golden State Warriors, would be celebratin...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018