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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Integrated Campaign
Odd Mom Out Digital Campaign
"Odd Mom Out" is Bravo's new original scripted half-hour comedy that stars acclaimed author and fas…
Video
Odes From The Code
We had two very straightforward objectives for this effort: 1) Demonstrate the in-depth tax exp…
Instagram Presence
Office Depot® OfficeMax® Instagram
Office gear is a workplace necessity that most people – especially young professionals on Instagram…
Emerging Platform
Old Spice & Imgur, Make a Smellmitment
Old Spice wanted a way to engage with millennial males with the Smellmitmentcampaign through their …
Pets & Animals
Ollie The Pangolin
Pivot had four objectives for the Ollie the Pangolin campaign1.Engage: Raise interest and drive tun…
Animated GIFs
,
Business to Business
,
Technology
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Social Good Campaign
One Boston Day
This was the second anniversary of the Boston marathon attacks. Rather than focusing on the tragedy…
Influencer & Celebrity Campaign
,
Social Good Campaign
,
Non-Profit
finalist
One Million Reasons to Say #IDO
For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people …
Multi-Platform Campaign
finalist
One More Day
The travel category makes up a huge portion of MasterCard's revenue and is key to the health of the…
Video
Open Letter to World Leaders
In 2015, the UN's climate conference drew world leaders in Paris to adopt a historic climate agre…
Customer Service
finalist
Optus’ best in class crisis response in social
As Australia's second largest Telecommunication provider, Optus is in the business of connecting p…
Video
finalist
gold honor
Orange is the New Black ‘Twas a Night in Litchfield Holiday Video
How do you keep fans buzzing about Orange is the New Black during the holidays?
Tumblr
finalist
Orange is the New Black Contraband Phone
Tease Orange is the New Black Season 3 on Tumblr in a way that was authentic to the show as well as…
Multi-Platform Campaign
finalist
Orange is the New Black Season 3 Social Campaign
One of the biggest shows on Netflix, Orange is the New Black already had wide exposure and a rabid …
Gamification
finalist
Orange is the New Black Twitter MASH Game
Use an innovative Twitter gamification tactic to activate fans of Orange is the New Black, tap into…
Integration with Live Television
,
Animated GIFs
,
Tumblr Presence
,
Online Community
,
Twitter Presence
,
Entertainment
finalist
bronze honor
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused…
Television
finalist
Os Dez Mandamentos
Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year. It …
Gamification
Oscars® Play to Give presented by JCPenney
In 2014, JCPenney relaunched its brand with a commitment to "fit" the diversity of America's sizes,…
Family & Parenting
OshKosh B’gosh Believe Holiday Campaign
The Holidays are the time of year where everyone is bombarded with ads, and for busy moms, that's t…
Education
Our Commitment to EDUCATION is GLOBAL
Southwest University has a presence on Facebook that is tied directly to the brand platform "Our co…
Humor
Overdubs
The purpose of this campaign is to show viewers exactly why they should be interested in the new Fo…
Entertainment
finalist
bronze honor
Oxygen's Very Real
Oxygen Media recently underwent a new brand study and redesign to ensure that it stays connected to…
Influencer & Celebrity Campaign
Oxygen’s The Prancing Elites Project – Influencer Program with Lohanthony
The objective of partnering with a social influencer for The Prancing Elites Project season 1 marke…
Multi-Platform Campaign
finalist
Oxygen’s The Prancing Elites Project – Season 1 Marketing Campaign
The objective of The Prancing Elites Project season 1 marketing campaign was to raise awareness of …
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