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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
LGBTQ Community Engagement
Showtime: The L Word Generation Q
Establish The L Word: Generation Q social platforms as the #1 destination for fans of the show by a…
Gamification
SimplyGo X DBS Lifestyle App
Background: What is SimplyGo? Land Transport Authority (LTA) and TransitLink have partnered the …
Travel & Tourism
SIXTy Bucks and a Full Tank of Gas
What would you and a friend do with a BMW X7, 60 bucks and a full tank of gas? This new series give…
LGBTQ Community Engagement, Spokesperson
winner
audience honor
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skitt…
Snapchat
finalist
Skol Scribbles
Competition on social media platforms has never been greater. On Snapchat and Instagram Stories, th…
Multi-Platform Campaign, Social Good Campaign
SKY'S THE LIMIT
In the year prior to 2019, Old Navy made a mark on International Women’s Day (IWD), creating an age…
Contest or Promotion, Financial Services, Hashtag, Twitter
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July a…
News & Media
finalist
audience honor
Soapbox
To stand out in an oversaturated newsfeed, Soapbox rejects partisan politics and mainstream fluff. …
Organic Promotion
Social Advocacy: Leveraging trusted employee voices to grow organic outcomes
Corporate employees (regardless of company) generally have a trusted voice in the marketplace with …
Graphics
finalist
Social Creative Lab
The NFL's Social Lab has one goal: provide the League’s social channels with strategic, engaging, h…
User-Generated Content
Social Native x Crocs
“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding…
Localization
finalist
Social Native x Maple Hill
Maple Hill, a 100% organic grass-fed dairy manufacturer, tapped into the power of user-generated co…
Storytelling
Social-led brand journalism for Android
Android is the platform that’s changing what mobile can do. It’s the reason your GPS avoids traffic…
Long Form Video
Soñando con LaLiga
Soñando con LaLiga details the experience and progress of the 17 players from the Allstate Sueño Al…
Multi-Platform Campaign
Sonny: A Portable Bidet for Eco-Conscious Humans
Not unlike our other clients, our objective with Sonny was to make it rain. They had a product we l…
TikTok
Sony Music on TikTok
In 2019, Sony Music was looking for creative ways to see songs by three of their artists go viral. …
Localization, Creative use of Technology
winner
bronze honor
Sounds of Home
  CONTEXT For foreign students, studying abroad means leaving everything behind and living in…
GIFs
finalist
gold honor
audience honor
Southwest Airlines GIFs Put a Fresh Face on Social Care
The People of Southwest Airlines are famously known for being the Company’s greatest asset, so it’s…
Contest or Promotion
finalist
bronze honor
Southwest Airlines Search for the Next Great Storyteller
In 2018, Southwest Airlines launched Southwest Storytellers, the first long-term social media ambas…
Real Time Response
finalist
bronze honor
audience honor
Southwest Airlines: Operation #RescueTheDress
Around 7 p.m. on a Thursday night, a tweet came through our mentions. The tone was urgent, and the …
Social Good Campaign
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this…
Sports, Medium-Length Video
finalist
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this…
Entertainment Apps
winner
SPIDER-MAN: FAR FROM HOME App
Are your Spidey senses tingling? No it’s just an alert from the SPIDER-MAN: FAR FROM HOME App -- th…
Instagram Stories
finalist
SPIDER-MAN: FAR FROM HOME Teaser Trailer
Our friendly neighborhood Spider-Man is going on a European vacation and wants to take you along fo…
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