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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Art Direction, Graphics
finalist
gold honor
NFL Social Lab
The NFL's Social Lab was established to revitalize the league's social channels with strategic, hig…
Sports
NFL Social Media
The NFL's social feeds have long functioned as the contemporary Monday morning water cooler — a go-…
Art Direction
finalist
NFL Social Media Creative Lab
The NFL's Social Lab was established at the beginning of 2017 with a goal of revitalizing the NFL's…
Integrated Campaign
NFL Super Bowl LVI Campaign | Bring Down The House
With Super Bowl LVI held at SoFi Stadium just blocks away from Hollywood, the NFL used movie magic …
Instagram Presence
finalist
gold honor
NFL Throwback on Instagram
Our goal was to bring to life the history of the NFL in a way suited for Instagram and unite footba…
Mobile App in a Campaign
NFL TNF XTRA Mobile Co-viewing
We set out to elevate Thursday Night Football (TNF) by developing “TNF XTRA presented by State Farm…
Integration with Live Television
winner
NFL Total Access Social Experience
The NFL Network viewers are smart and football savvy—which is why we've given fans a voice and plat…
Sports
NFL UK: Using Content to Grow & Connect With A New Fan Base Abroad
The NFL dominates American sports with a passionate, well-established, multi-generational fan base …
Facebook Video, Long Form Video, Storytelling
NFL Undiscovered
The 'NFL Undiscovered' docu-series was the content and storytelling output of the NFL's Internation…
Integration with Live Television
NFL Wild Card Game (Bears vs. Saints, 2021) – NFLNickPlay.com
The goal was to create a truly interactive experience that kept users engaged both on the site and …
GIFs
winner
NFL x GIPHY
The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communi…
Sports, Website/App
winner
silver honor
NFL: No Flags, Just Wins
In 2024, the NFL app streamed 2.3 billion minutes of games. That's more than ten times the entire N…
TikTok Partnership, TikTok
finalist
gold honor
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media stra…
GIFs
finalist
silver honor
NFL's Official GIPHY Account
The NFL’s GIPHY channel has forever provided fans with quick, animated versions of their favorite p…
Live Event Coverage
finalist
bronze honor
audience honor
NFL’s Live Content Correspondents
The Live Content Correspondents (LCC) program launched for the 2017 season with two main goals: …
Multicultural Community Engagement
finalist
silver honor
NGLmitú x Walmart Filmmaker Mentorship Program
As the largest retailer in America, embracing diversity and fostering a culture of inclusion is at …
Instagram Story
finalist
NHL Draft: Magic 8 Ball
The Chicago Blackhawks had the 8th pick in the first round of the 2018 NHL Draft. This was the high…
Government & Politics, Social Good Campaign
NHTSA and GSTV Leave The Speeding In The Game
During the peak of road trip season in the summer, NHTSA was looking to kick-start a multi-channel,…
Small Brand of the Year
winner
Niantic Labs - Small Brand of the Year
Pieces of work: Pokémon GO - Vivillon Launch Winner Globalization …
Facebook Video
Nibble: Organic Growth and CoupleThing
The Nibble team at Digital Remedy set out to overcome the notion that it was no longer possible for…
Science & Technology Podcast
winner
audience honor
Nice Genes! A Genome BC podcast
Genome BC had an existing podcast that featured ‘dry’ science-based content delivery. The show fail…
Social Good Campaign, Twitter, Social Media Tool, Creative use of Technology, Non-Profit
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Entertainment
Nicho Powers Sean Paul 2015 Summer Tour Engagement
Upon the release of his new single, Grammy Award-winning reggae artist Sean Paul wished to give fan…
Instagram
Nick Jr. Pop Culture Parodies
How do you get parents excited about preschool TV shows? That’s the challenge we face at Nick Jr., …
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