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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Contest or Promotion
Jack Daniel's New Calle
Develop a Latinx music program that leveraged Jack Daniel’s two-pronged music strategy (Iconic Acce…
Immersive
,
Multicultural Community Engagement
finalist
bronze honor
Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"
Create an innovative program commemorating the 50th Anniversary of Hip Hop that stands out among ot…
Humor
,
TikTok Presence
finalist
bronze honor
Jack in the Box | TikTok Channel
Jack in the Box’s entire TikTok strategy is to grow their cult-like following by serving them exact…
Micro-Influencer Strategy
Jack In The Box Microinfluencer Strategy 2020
Starting in 2019, Jack In The Box began partnering with micro influencers to bring Jack’s Limitless…
Food & Beverage
finalist
Jack in the Box x Deadpool: Mini Chimi Bang Bangs
As a leader in the quick-service restaurant industry and expert in all things culture, Jack in the …
Food & Beverage
Jack in the Box x Pineapple Express
Jack in the Box leans into culture to punch above its weight, and as 4/20 quickly approached Jack i…
Food & Beverage
Jack in the Box: The Snoop Munchie Meal
Two California legends, Jack in the Box and Snoop Dogg teamed up to create Snoop’s own signature Mu…
Twitter
Jack Link’s “Twitter Beef”
The objective was to raise awareness for Jack Link's in a creative way through organic engagement o…
YouNow Partnership
winner
Jack Link’s Bag - Branded YouNow Gift
Jack Link's was looking for innovative ways to leverage new and existing social platforms to reach …
Filter/Lens
winner
audience honor
Jackson Hole Selfie Control
When this is a top 10 Instagram post from the National Park Service, you know you’ve got a problem:…
Unboxing Video
finalist
Jacob & Co Watch Unboxing Highlights
Jacob & Co’s unboxing videos transcend traditional product showcases, transforming luxury watch rev…
TikTok Presence
Jacob & Co's Trending Tiktoks
Jacob & Co’s presence on TikTok in 2024 was designed to revolutionize the way luxury brands engage …
Branded Series
,
Integrated Campaign
,
Multi-Platform Campaign
,
Multi-Platform Presence
,
Technology
,
Video Series
finalist
Jake & Emmy
In the face of growing cyberthreats to organizations worldwide, Dell Technologies sought an engagin…
Integration with Live Television
,
Real Time Response
,
Single Post or Activation
finalist
gold honor
audience honor
Jake and The Kelces
Insurance isn’t often the most exciting topic. So, when an opportunity arises to capitalize on a cu…
TikTok
,
TikTok Partnership
,
TikTok Presence
finalist
gold honor
silver honor
audience honor
Jake Gets Social
State Farm set out to reach its next generation of consumers on TikTok. Highlighting Jake from Stat…
Multi-Platform Partnership
Jake Paul x Rush Royale
In early 2023, when Rush Royale embarked on the search for a dynamic brand ambassador, their primar…
Brand Voice
,
Insurance
,
Multi-Platform Presence
winner
audience honor
Jake Social
Since 2020, when State Farm reinvented Jake from State Farm, he’s been embraced online as a top con…
Restaurants
finalist
audience honor
Jamba Juice
Create content and share inspiration to promote Jamba Juice's delicious and healthful smoothies, bo…
Multi-Platform Partnership
,
Multi-Platform Presence
,
Single Post or Activation
,
Sports
finalist
bronze honor
Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX
The main directive at FOX Sports, handed down from top-level executives within the FOX family, is s…
Snapchat Filter/Lens
Jameson Black Barrel x Movember Snapchat Lens
Following Jameson Irish Whiskey's previous successes on Snapchat (the first spirits brand to have …
Wine, Beer & Spirits
Jameson Irish Whiskey: Long Live The Shot
For an Irish Whiskey brand, St Patrick's Day is like Christmas and New Year's combined and there is…
Wine, Beer & Spirits
,
Facebook Live
,
Live Streaming Video
finalist
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it…
Physical and Digital Convergence
winner
Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy
Jameson Irish Whiskey leads the category with 70% of the overall Irish Whiskey share, however the w…
Online Community
,
Television
finalist
bronze honor
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane T…
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