Jacob & Co’s unboxing videos transcend traditional product showcases, transforming luxury watch reveals into cultural moments. The goal for this particular unboxing video was to leverage celebrity influence, high-energy storytelling, and visual spectacle to create a must-watch piece of content that would drive engagement, virality, and reinforce Jacob & Co’s dominance in the luxury watch space. Featuring Travis Scott, Cristiano Ronaldo, Pharrell, and Lana Del Rey, the video aimed to blend aspiration with entertainment, reaching both seasoned collectors and a new generation of luxury enthusiasts.
Star Power & Storytelling
- Featuring four global icons across music, sports, and fashion, the video created instant buzz and cross-industry appeal.
- Each celebrity’s unique style was seamlessly woven into the video, aligning luxury watches with cultural relevance.
- The high-energy, dynamic editing style captured attention instantly, ensuring high retention and replays.
Production & Visual Impact
- Shot in a cinematic, high-gloss format, each moment was carefully curated to highlight the exquisite craftsmanship of Jacob & Co’s timepieces.
- Each unboxing was paired with close-up, slow-motion shots, immersing viewers in the luxury experience.
- A combination of behind-the-scenes, in-the-moment reactions, and ultra-detailed watch shots enhanced the authenticity and excitement.
Platform Optimization & Engagement Strategy
- The video was strategically released across multiple social media platforms, with TikTok, Instagram, and YouTube Shorts as primary channels.
- A strong focus on organic virality—leveraging high-impact visuals, engaging captions, and strategic hashtags.
- Encouraged user interaction with celebrity-tagged posts, driving further engagement and shares.
Challenges & Overcoming Them
- Ensuring a seamless integration of four high-profile celebrities while maintaining brand storytelling coherence.
Balancing the luxury appeal with viral content pacing, ensuring the video appealed to both watch collectors and mainstream audiences.
The unboxing video was one of Jacob & Co’s most successful content pieces to date, achieving unprecedented levels of engagement and watch time.
- Total Plays (Organic): 36,405,741
- Average Watch Time: 27.0s
- Effectiveness Rate: 1364.47%
- Engagement Rate (F): 72.39%
- Engagement Rate (I): 8.18%
- Total Engagements: 1,987,146
- Likes: 1,843,335
- Comments: 5,116
- Shares: 73,120
- Saves: 65,575
- Total Impressions: 24,305,943
- Total Reach: 21,105,330
- Total Time Viewed: 20 years, 202 days
By fusing celebrity power, high-end craftsmanship, and viral content strategies, this unboxing video cemented Jacob & Co’s reputation as the ultimate luxury disruptor, proving that unboxing experiences can be as thrilling as the watches themselves
Video for Jacob & Co Watch Unboxing Highlights
