THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Single Post or Activation

This category honors a single post and/or activation that garnered significant attention by "going viral". The post or activation may have disrupted the digital/social space in a way that was notably recognized by a broad audience.

See previous winners and honorees here.

Finalists

Single Post or Activation
finalist
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Single Post or Activation
finalist
Is It Real or Is It Fruit Roll-Ups?
In spring 2023, Fruit Roll-Ups captured the internet’s imagination with the viral TikTok ice cream …
Single Post or Activation
finalist
Empire State Building Earthquake Tweet
To engage with the public in a lighthearted, reassuring manner during an unexpected event—a 4.8-mag…
Single Post or Activation
finalist
"Name It" - The Xbox x Deadpool Controller
For Marvel’s 2024 film, Deadpool & Wolverine, Xbox collaborated with Marvel Studios to create two u…
Single Post or Activation
finalist
Bluey Moving Sign
The Australian animated series "Bluey" has become a massive hit with kids and parents all over the …
Single Post or Activation
finalist
Call of Duty: Black Ops 6 – Dot Matrix Printer Twitch Takeover
With thousands of Call of Duty: Black Ops 6 beta codes to give away, we needed one thing: the inter…
Single Post or Activation
finalist
Davante Sells His Dream Home
For years, Taco Bell has fostered a relationship with one of the most disruptive players in the NFL…
Single Post or Activation
finalist
FOUR SEASONS BABY
Four Seasons has been synonymous with luxury for over 60 years. But in a market where travel disrup…
Single Post or Activation
finalist
Isaac Miller Returns: 100K Bitcoin
2013: Isaac Miller, just a normal guy who lived above a car wash in Minnesota, captures the very mo…
Single Post or Activation
finalist
Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX
The main directive at FOX Sports, handed down from top-level executives within the FOX family, is s…
Single Post or Activation
finalist
KFC Oil Up
Grow brand love and engagement amongst Gen Z on social, by tapping into relevant culture and conver…
Single Post or Activation
finalist
Kerrygold X 1000heads | The Social Tattoo
Kerrygold isn’t just a butter brand - it’s a cult favourite with a passionate following. We unco…
Single Post or Activation
finalist
Matt Rempe, Office Temp
In April 2024, BODYARMOR Sports Drink established a partnership as the OFFICIAL SPORTS DRINK of the…
Single Post or Activation
finalist
Not Like (B)us (Operators)
In 2022, as transit ridership began a slow bounceback from the devastation of the COVID-19 pandemic…
Single Post or Activation
finalist
Qatar Airways The Unreal Festive Flight
The main objective of the 2024 Qatar Airways festive campaign was to amplify brand awareness and ac…
Single Post or Activation
finalist
Records Are Made to Be Broken: Falcons Mascot Soars Into History Books
How do you top a 2023 season filled with viral aerial stunt moments? Set a world record! Last se…
Single Post or Activation
finalist
SpongeBob at The Super Bowl: Bringing Bikini Bottom To Life
Our goal with this video was simple: to ignite excitement for Super Bowl LVIII on Nickelodeon! By f…
Single Post or Activation
finalist
Swing for Success Presented by New York Life
The Swing for Success initiative was designed to honor Birmingham’s Black small business owners and…
Single Post or Activation
finalist
The Bridgerton Chaise Speaks Out
When it comes to promoting sexy shows on social media, the question is always: how can we talk abou…
Single Post or Activation
finalist
The Trojan NSFW Bucket List
The Trojan Brand Condoms SEO and social team at Razorfish have had success integrating SEO-enhanced…
Single Post or Activation
finalist
Walmart: The Art of Chicken
In a world where duct-taped bananas are considered art and billionaires trade memes like stocks, Wa…
Single Post or Activation
finalist
World Smile Day 2024 on Instagram
The driving idea behind this World Smile Day® post was to celebrate Smile Train’s 25th anniversary …
Single Post or Activation
finalist
YouTube's Ultimate Rubik's Cube Trivia Challenge
The Rubik's Cube has remained a cultural staple due to the dynamic way creators leverage online vid…

Nominees

Single Post or Activation
#GrowYourOwn Edibles For 4/20
Brands commenting on 4/20 culture has become so common for brands, it no longer feels ground breaki…
Single Post or Activation
Away’s Viral Calvin Klein x Jeremy Allen White Instagram Post
Since launching in 2016, Away has been committed to revolutionizing the travel industry—offering hi…
Single Post or Activation
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Single Post or Activation
Clock Man Haunts TikTok
While Gen Z’s frontal lobes were developing, a digital screen was perma-glued to their faces. So, i…
Single Post or Activation
Coca-Cola: Message in a Bottle
After discovering a message hidden inside a Coca-Cola bottle on a beach, Kate posted about the find…
Single Post or Activation
Dexter Michael C. Hall Co-Sign
At the start of production for Dexter: Original Sin, we released a selfie-style video of Michael C.…
Single Post or Activation
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
In celebration of Donald Duck's 90th birthday, Disney partnered with First We Feast to produce the …
Single Post or Activation
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Single Post or Activation
Fast Fashion + Climate Change
In the election cycle of 2024, Vocal Media partnered with Future Forward to encourage viewers to vo…
Single Post or Activation
Hyundai NFT Trade-In
NFTs (Non-Fungible Tokens) started gaining traction in 2020 and really exploded in early 2021 as ar…
Single Post or Activation
Lip Oil Change: Empowering Legendary Females at the Indy 500
While viewership of women’s sports is on the rise thanks to stars like Caitlin Clark, Simone Biles,…
Single Post or Activation
State Farm® Photo Bomb Booth
State Farm® wanted to surprise WNBA fans who were already excited to meet Jake from State Farm with…
Single Post or Activation
Stranger Things x Clarks Hellfire Club Retro Desktop
To celebrate the partnership between Stranger Things and Clarks as they launched their Hellfire Clu…
Single Post or Activation
The Infatuation: Chris Pine
Even with an A-list celebrity, how do we create content that supports an editorial guide to the bes…
Single Post or Activation
Werther's Original Pocket Jeans
Werther's Original was a brand in need of some cultural notoriety to finally break through the earn…
Single Post or Activation
Wicked Witch of the East Bro with Ariana Grande
What could possibly be bigger in 2024 pop culture zeitgeist than Ariana Grande and Wicked?: a recre…
Single Post or Activation
Yellowjackets Season 3 Start Of Production
Fans of Showtime’s Yellowjackets have been STARVING for new content since the cliffhanger ending of…
Single Post or Activation
e.l.f. Cosmetics: Turning a Restock into a Viral Success with Mikayla as "CEO of the Day"
TikTok superstar and beauty aficionado, Mikayla Nogueira originally entrusted e.l.f. Cosmetics to c…
Single Post or Activation
🤯 Wheel of Death: KOOZA by Cirque du Soleil 🤯
Cirque du Soleil’s primary social media goal is to transcend the boundaries of the stage, transform…
Vote for Use of Viral Content