THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 17th Annual Shorty Awards

Isaac Miller Returns: 100K Bitcoin

Finalist in Single Post or Activation

Objectives

2013: Isaac Miller, just a normal guy who lived above a car wash in Minnesota, captures the very moment Bitcoin broke $100 for the first time. He becomes a legend and a beacon of hope in the Bitcoin community.

2024: Bitcoin is FAST approaching $100,000 for the first time.
Coinbase needs a way to celebrate the moment in a way that gets the community cheering.

Strategy and Execution

So, we called Isaac.
Thankfully, he was available.

We remade his 2013 video shot-for-shot, but this time for $100,000 instead of $100.


Recreating his bedroom, his iconic movements, and excitement that made the original video unforgettable.

When Bitcoin crossed $100,000, we posted the new video. And the community went wild.

Results

Media

Video for Isaac Miller Returns: 100K Bitcoin

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Entrant Company / Organization Name

Coinbase

Links