THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards TikTok Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …

Finalists

TikTok Partnership
finalist
gold honor
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
TikTok Partnership
finalist
silver honor
audience honor
Jake Gets Social
State Farm set out to reach its next generation of consumers on TikTok. Highlighting Jake from Stat…
TikTok Partnership
finalist
bronze honor
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
TikTok Partnership
finalist
#TheTeammates: Your Career Besties
LinkedIn, the world’s largest professional network, wanted to shift the perception that it wasn't a…
TikTok Partnership
finalist
A Day Without
It’s a rare thing to think about the magic behind connectivity: The fact that we can call someone w…
TikTok Partnership
finalist
Ally Tip Off
We saw an opportunity to tap into a cultural moment (March Madness), in a unique and disruptive way…
TikTok Partnership
finalist
Story Behind the Edit
Photoshop Express, Adobe’s photo-editing mobile app, challenged us with creating an influencer camp…
TikTok Partnership
finalist
The Festive Remix
Costa Coffee and AnalogFolk are on a mission to attract the next generation of coffee drinkers thro…
TikTok Partnership
finalist
Toby the Vegetarian Vampire
Task: Help Heinz generate buzz and engagement for year three of Heinz Tomato Blood - an LTO bottle …
TikTok Partnership
finalist
Welcome to Chippendales AR Filter
TikTok Partnership
finalist
e.l.f. Runs on Dunkin'
e.l.f. and Dunkin’ are known for disruption in their respective categories so it made sense that th…
TikTok Partnership
finalist
eos: Shaving Skincare for Anyone & Anywhere
eos was coming off an incredibly successful year in 2021. The goal of presenting a more relatable a…

Nominees

TikTok Partnership
finalist
#TheTeammates: Your Career Besties
LinkedIn, the world’s largest professional network, wanted to shift the perception that it wasn't a…
TikTok Partnership
94th Oscars x TikTok Partnership
The Academy of Motion Picture Arts and Sciences and TikTok, partnered to create a variety of conten…
TikTok Partnership
finalist
A Day Without
It’s a rare thing to think about the magic behind connectivity: The fact that we can call someone w…
TikTok Partnership
finalist
Ally Tip Off
We saw an opportunity to tap into a cultural moment (March Madness), in a unique and disruptive way…
TikTok Partnership
finalist
gold honor
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
TikTok Partnership
finalist
bronze honor
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
TikTok Partnership
DiGiorno Made Us Do It
Did you know that Americans eat nearly 350 slices of pizza per second? And, 90% purchase pizza from…
TikTok Partnership
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
TikTok Partnership
finalist
silver honor
audience honor
Jake Gets Social
State Farm set out to reach its next generation of consumers on TikTok. Highlighting Jake from Stat…
TikTok Partnership
New Flavors & A #SplashSummerVibe
To raise awareness with its consumer target on a platform that was previously successful for the br…
TikTok Partnership
finalist
Story Behind the Edit
Photoshop Express, Adobe’s photo-editing mobile app, challenged us with creating an influencer camp…
TikTok Partnership
finalist
The Festive Remix
Costa Coffee and AnalogFolk are on a mission to attract the next generation of coffee drinkers thro…
TikTok Partnership
winner
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …
TikTok Partnership
TikTok - Make Every Moment Pop!
Kernel Season’s® Brand of popcorn seasoning was looking to spice things up for popcorn consumers. T…
TikTok Partnership
finalist
Toby the Vegetarian Vampire
Task: Help Heinz generate buzz and engagement for year three of Heinz Tomato Blood - an LTO bottle …
TikTok Partnership
finalist
Welcome to Chippendales AR Filter
TikTok Partnership
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…
TikTok Partnership
finalist
e.l.f. Runs on Dunkin'
e.l.f. and Dunkin’ are known for disruption in their respective categories so it made sense that th…
TikTok Partnership
finalist
eos: Shaving Skincare for Anyone & Anywhere
eos was coming off an incredibly successful year in 2021. The goal of presenting a more relatable a…