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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Comedy Video, Financial Services, Humor, Integrated Campaign
winner
gold honor
silver honor
audience honor
Jazz Bath
After the debut of the 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick…
Contest or Promotion, Consumer Electronics, Vine
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Influencer & Celebrity Campaign, Contest or Promotion, Consumer Brand, Vine
finalist
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Earned Media
JBL Authentics Launch at JBL Fest
Some images retain cultural currency, even after 44 yrs. ‘Blown Away Guy’, one of the most iconic m…
Contest or Promotion, Retail & E-Commerce, Technology, Location-Based Experience, Multi-Platform Campaign, YouTube
finalist
audience honor
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
Event & Experiential
finalist
JBL Fest - Dare To Vegas
JBL Fest created culture-making moments that brought its Dare To brand position to life. After a 2 …
Organic Promotion
JBL LIVE at Miami Music Week
JBL has been synonymous with award winning sound for more than 70 years. As a premium brand, JBL co…
Local Campaign
JBL Partybox Lights Up The Night with NYC Takeover
JBL is the #1 portables and party speaker brand and they needed to launch their new line of PartyBo…
Earned Media
finalist
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
Branded Content
JBL X Sounds Of The City
JBL is an innovative technology brand dedicated to enriching experiences with epic sound.  JBL has …
Paid & Amplification, Technology
winner
silver honor
JBLiens Ear-n-vasion
The earbud category has long been dominated by the default incumbent and their always (only) white …
Branded Content, Event & Experiential, Facebook Partnership, Live Video, Retail & E-Commerce
finalist
bronze honor
audience honor
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
Branded Series, Online Community, Facebook Video
JCPenney Back to School Scripted Shorts
Back to school shopping is the second biggest shopping season of the year. From 2016 to 2017, back …
Social Good Campaign
JCPenney Hispanic Heritage Month Empowerment Luncheon with Eva Longoria and Friends
Hispanic Heritage Month is a time to recognize the contributions of Latinos inside and outside o…
Innovative Media Buying Strategy
finalist
audience honor
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
Community Management, Real Time Response, Single Post or Activation
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Instagram, Home & Decor
finalist
JCPenney's A+ Instagram Guide for Back-to-School
JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…
TikTok Presence
Jeans and Gen Z: The Perfect Pair
Levi's faced a unique problem heading into the 2020's. They were a legacy brand that everyone knew,…
Facebook Brand Presence
Jeep Facebook Presence
We’ve always known Jeep fans to be passionate about their vehicles, but we’ve been able to see this…
Auto, Extended Reality, Immersive
finalist
silver honor
bronze honor
Jeep Grill Scan
Jeep is more than its SUV’s. It’s a lifestyle. It’s about adventure, getting out there and living l…
Snapchat Filter/Lens
finalist
audience honor
Jeep Hair, Don't Care
-Take Jeep 4x4 Day to The Next Level.-The task was to activate 4x4 Day (April 4th) on social media …
Video
Jeep on the Rocks featuring O.A.R.
The primary objective was to utilize the popular band Of A Revolution (O.A.R.) to create an enterta…
Auto, Organic Promotion, Emojis
winner
gold honor
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. …
Snapchat Partnership
finalist
Jeff Mauro Takes Over Food Network’s Discover Platform
Snapchat has allowed Food Network to continue using its wide array of culinary talent to reach new …
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