THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Local Campaign

This award honors the most creative and effective campaign targeting a single geographic location using social media, digital platforms and tools. The entry must include how local marketing strategies were used to reach communities and/or neighborhoods within a certain radius.

See previous winners and honorees here.

Winner

Local Campaign
winner
The Cost of Inequality
In France, the wage gap is 39%,  every three days a woman dies at the hands of her husband and ineq…

Finalists

Local Campaign
finalist
gold honor
#NoShameNoBlame: a campaign demanding a serious sentence for a serious crime
The #NoShameNoBlame campaign, launched during the 16 Days of Activism against Gender-Based Violence…
Local Campaign
finalist
silver honor
Shark Tank India Season 1
Shark Tank, the world's most successful business reality show, was coming to India for the first ti…
Local Campaign
finalist
bronze honor
SAVOUR
Hellmann’s Spicy Mayo had launched in 2021 in an already crowded category. We had to re-introduce o…
Local Campaign
finalist
10 Years in Brooklyn
In the NBA, hype films are typically used to amp up fans by being bombastic, even flashy. After pit…
Local Campaign
finalist
Checkers & Rally's Fryday to Friday
Post the COVID boom, Checkers traffic and sales were trending down and continued to be down -6.56% …
Local Campaign
finalist
Disney+ Fill in the Blanks
The unaided awareness rate of Disney+ in the Turkish market was 5%, and there was a high-reach camp…
Local Campaign
finalist
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Local Campaign
finalist
Modern Love Mumbai
After creating a buzz globally, ‘Modern Love’ - an anthology series inspired by the weekly column o…
Local Campaign
finalist
Tango Berry Peachy
Tango was launching a new soft drink flavour: Berry Peachy. They wanted to raise awareness of th…
Local Campaign
finalist
audience honor
The New York Times Games Spelling Bee
Spelling Bee is a popular word game in the The New York Times’ suite of games where players are cha…
Local Campaign
finalist
The Spirit of 17
Atlanta United is a club built on grassroots and community. So much so that they retired jersey num…
Local Campaign
finalist
Winning Time
HBO, one of the world’s most innovative entertainment brands, was launching Winning Time, a drama a…

Nominees

Local Campaign
B/R x Navy Federal Credit Union: Neighborhood Hero
​​​​​Leading into the NHL Stadium Series in Nashville, Bleacher Report partnered with Navy Federal …
Local Campaign
Cedar Fair: Leveraging Influencers to Drive Local Interest in Theme Parks
Every summer, millions of people load into their minivans to visit amusement parks across the count…
Local Campaign
Dine On
In the summer of 2022, OpenTable set out to be the catalyst for the recovery of Toronto’s COVID imp…
Local Campaign
Dwight Howard Is Fueled By Nature
The Arrowhead Brand has been part of the community for over 125 years, but they hadn’t spoken to th…
Local Campaign
IZEA + Colorado Crisis Services: LGBTQIA+ Community Mental Health Support Initiative
Colorado Crisis Services (CCS), is Colorado’s statewide resource for any mental health, substance u…
Local Campaign
Nextdoor and the Eden Project's initiative, The Big Lunch brought 17.2 million together
Local Campaign
The Canadian Tire Christmas Trail
In 2022, Canadian Tire (CT) launched its new brand purpose: We Are Here to Make Life in Canada Bett…
Local Campaign
The Capital of Spycraft
Washington, DC, 2022 — In a city with more free museums than anywhere in the world, how can we c…