THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Local Campaign

This award honors the most creative and effective campaign targeting a single geographic location using social media, digital platforms and tools. The entry must include how local marketing strategies were used to reach communities and/or neighborhoods within a certain radius.

For campaigns using a localized strategy as part of a global campaign, see Localization

Nominees

"It's Your Turn Now"
Launched a campaign in the fall of 2021 to educate our community about the importance of protecting…
"Thank You Surrey"
One year into Covid and local Surrey businesses were feeling the impact of health restrictions and …
finalist
Canadian Tire Christmas Trail
Canadian Tire’s (CT) brand purpose is to be there for the jobs and joys of life in Canada – no matt…
Culturelle - Health in 3D
The Korean market was Culturelle’s way of dipping its toes into Asia. From introducing social media…
Evil Season 2 Sigil Map
Paramount+’s hit supernatural mystery drama series “Evil” focuses on a skeptical female psychologis…
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
finalist
KrystalxButter
Krystal, the American fast-food restaurant chain known for its small, square burgers, engaged Dagge…
MEDARVA Imaging Don't Miss Out PSA
This campaign was devised to build brand awareness and draw consumers into MEDARVA Imaging. The cam…
Pocky Mini Worlds Campaign
November 11 (11/11) has been designated as Pocky Day, and in many countries, this day is responsibl…
audience honor
The BIG little Project
The BIG little Project was designed to bring community awareness to Cooking With Kids (CWK). For 25…
winner
The Unignorable Notification
Duolingo is the world's largest free language learning app, with over 500 million users worldwide a…