THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

"It's Your Turn Now"

Entered in Local Campaign

About this entry

Launched a campaign in the fall of 2021 to educate our community about the importance of protecting against COVID-19 and getting vaccinated.  This local/regional campaign's goal was to provide access to vaccination to people in hard to reach communities or underserved in the San Gabriel Valley in greater Los Angeles.  This included providing with all shots approved by CDC as well as booster shots during a time where a surge was taking place.

The problem:

Lack of education about vaccination and its positive effects in protecting our community.

Access, provide convenience to the community who may not have a means to travel to a clinic to get vaccinated, expanding our capacity, launching a pop-up clinic and offering public transportation access to help move people to take action.

Language barriers, launching a campaign that was bilingual - English and Spanish, speaking a familiar language that the community trusts.

Why does this entry deserve to win?

The strategy involved key partnerships with community leaders and organizations that included:

A partnership with the City of Pasadena and their Public Health Department that included a public transportation campaign that included PSA banners that have been running for almost 6 months on city buses (Pasadena City fleet of almlost 30 buses that run throughout the city) as well as 26 bus shelters around the City of Pasadena, providing with a lot of visibility about the "It's Your Turn" campaing.

Another partnership with Westfield mall in opening in a pop-up clinic in the Santa Anita mall, catering to more people in the San Gabriel Valley, eleminating barriers that prevented people to get vaccinated.  A lot of people in our community take buses and they were informed about where they could go to get vaccinated.  At our clinics throughout the San Gabiel Valley (Pasadena, El Monte and Arcadia), plus our City of Pasadena Public Health Department clinics.

And lastly, collaboration with community leaders like Congresswoman Judy Chu and Supervisor Hilda Solis, who were intrumental ins helping us get the word out and boost our COVID-19 vaccination awareness efforts.

Language barriers, launching a campaign that was bilingual - English and Spanish, speaking a familiar language that the community trusts.

ChapCare has been caring for the San Gabriel Valley for more than 25 years and it's a Federally Qualified Health Center that our community trusts and depends on.

Print ad also ran on the LA Times and also social media stories on Facebook, Twitter, Instagram and Linkedin.

Press conference for the launch of the pop-up clinic that led to half a dozen media outlets that included Spectrum News 1, ABC 7, Pasadena Weekly, Outlook and Hey Media, among others that attend to cover the event.  Speakers included Congresswoman Judy Chu, ChapCare's CEO, Margaret B. Martinez and Westfield spokeperson.

Results

More than 10,000 COVID-19 vaccinations administered in the last 6 months as a result of this campaign.

Served almost 5,000 people at the pop-up clinic with health screenings and education about COVID-19 testing and vaccination.

High visibility at Westfield's Santa Anita Mall in Arcadia to more than 250,000 people.

More than 1 million and counting, people seeing the PSA ads on City of Pasadena buseses and shelters.

High awaress about the importance of being vaccinated and getting the COVID-19 booster shots.

Print ad also ran on the LA Times and also social media stories on Facebook, Twitter, Instagram and Linkedin.

Press conference for the launch of the pop-up clinic that led to half a dozen media outlets that included Spectrum News 1, ABC 7, Pasadena Weekly, Outlook and Hey Media, among others that attend to cover the event.  Speakers included Congresswoman Judy Chu, ChapCare's CEO, Margaret B. Martinez and Westfield spokeperson.

Media

Entrant Company / Organization Name

ChapCare

Link

Entry Credits