THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Nominees

#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and f…
#SabseImportantPlan
Market Overview:The Mutual Fund (MF) industry has seen a growth of 35% in the last two years, owing…
12 Days of HoneyBaked Christmas
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter i…
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
America’s First Concierge
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
BrandTruth//DGTL - Springboks Helpers Videos Storytelling
In 2017, FNB became the financial partner of the South African national rugby team, the Springboks.…
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized …
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
City of Toronto - Heart of Resilience
100 Resilient Cities is a program pioneered by the Rockefeller Foundation to help cities around the…
Conan/Comic-Con
The goal of the campaign was to highlight DIRECTV NOW's partnership with CONAN by offering fans mo…
Dear Kyle
Within a few seconds of hitting play on "Dear Kyle," you may be inclined to reach for a tissue.Your…
Dylan Strong
After the tragic and sudden death of Georgia high school football player, Dylan Thomas, we wanted t…
Envoy by Four Seasons
In November 2018, Four Seasons announced a new initiative to collaborate with storytellers across a…
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative c…
Fairmont’s Canine Ambassadors Video Campaign
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…
Green Bay Packers: 100 Seasons
Ten decades have passed since the Green Bay Packers were first organized at a meeting in downtown G…
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal …
Letters to Bud
Every May for the past several years, Hall of Fame Head Coach Bud Grant has held a garage sale at h…
MG CHANGEMAKERS
MG India (also known as Morris Garages) will unveil its first model in India next year. As a run up…
Mastercard Drops Its Name
From the Nike swoosh to the Apple apple, many of the world's most iconic brands are symbol brands. …
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
NFL Undiscovered
The 'NFL Undiscovered' docu-series was the content and storytelling output of the NFL's Internation…
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnersh…
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an…
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new …
Tanauan: Stronger than the Storm
Tanauan: stronger than the storm shares the struggle of a small Philippine town and its people as t…
Tech+Art (Series)
Following its first Albert Einstein-focused installment of "Genius," Season Two of National Geograp…
The Honey Baked Ham Company Rebrand Launch - Story Contest & Swag
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter i…
The Well by Northwell - Revmade
The Well is a manifestation of Northwell Health's mission to make a difference as an honest, truste…
This is SNAP
Upworthy and the Supplemental Nutritional Assistance Program (SNAP) turned to Glass Entertainment G…
UNKNOWN 9
Reflector Entertainment's mission is to create Storyworlds: transmedia universes built from the gro…
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with…
WestJet Thanks: Giving hope
Hope Air is the only charity in Canada that provides free flights to low-income Canadians of all ag…