THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Retail & E-Commerce

This award honors the most effective and creative use of social media or digital by retail and e-commerce brands, e-commerce platforms, and retail publications. Objectives include (but are not limited to) exclusive deals to incentive social sharing, engage existing customers and drive new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Abercrombie: Re-inventing An Iconic Legacy Brand
There is a 2016 headline regularly recalled by Abercrombie’s Head of Marketing, which reads “Abercr…

Finalists

Retail & E-Commerce
finalist
gold honor
Met Gala Debut
eBay is home to millions of pre-owned and vintage fashions but lacked fashion credentials. eBay was…
Retail & E-Commerce
finalist
silver honor
eBay – Born A Sneakerhead
The average age of an eBay sneakerhead is 39, so we set our sights on the generation driving influe…
Retail & E-Commerce
finalist
bronze honor
Save Another Way (...the Lidl Way)
Christmas is a crucial period for supermarkets, resulting in a huge fight for salience and hitting …
Retail & E-Commerce
finalist
Fruit of the Loom Brings the Beloved Fruit People to TikTok
Fruit of the Loom is an iconic brand dating back to 1851 that constantly refreshes and repositions …
Retail & E-Commerce
finalist
Fueling DECIEM's Omnichannel Retail Revenue with Social Media
As an emerging brand in France, The Ordinary set out to build consideration and intent for their li…
Retail & E-Commerce
finalist
Merry and Bright
For The Home Depot, the holiday season represents one of the most important periods of the year, as…
Retail & E-Commerce
finalist
audience honor
Walmart Holiday: Hello Holidays
The holiday season for a retail client like Walmart is their most important time of year. In 2023, …

Nominees

Retail & E-Commerce
The Lumistella Company x Walmart Live Partnership
At The Lumistella Company, we know magical traditions are a key driver for our core consumers, so w…