THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Retail & E-Commerce

This award honors the most effective and creative use of social media or digital by retail and e-commerce brands, e-commerce platforms, and retail publications. Objectives include (but are not limited to) exclusive deals to incentive social sharing, engage existing customers and drive new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Abercrombie: Re-inventing An Iconic Legacy Brand
There is a 2016 headline regularly recalled by Abercrombie’s Head of Marketing, which reads “Abercr…

Finalists

Retail & E-Commerce
finalist
gold honor
Met Gala Debut
eBay is home to millions of pre-owned and vintage fashions but lacked fashion credentials. eBay was…
Retail & E-Commerce
finalist
silver honor
eBay – Born A Sneakerhead
The average age of an eBay sneakerhead is 39, so we set our sights on the generation driving influe…
Retail & E-Commerce
finalist
bronze honor
Save Another Way (...the Lidl Way)
Christmas is a crucial period for supermarkets, resulting in a huge fight for salience and hitting …
Retail & E-Commerce
finalist
Fruit of the Loom Brings the Beloved Fruit People to TikTok
Fruit of the Loom is an iconic brand dating back to 1851 that constantly refreshes and repositions …
Retail & E-Commerce
finalist
Fueling DECIEM's Omnichannel Retail Revenue with Social Media
As an emerging brand in France, The Ordinary set out to build consideration and intent for their li…
Retail & E-Commerce
finalist
Merry and Bright
For The Home Depot, the holiday season represents one of the most important periods of the year, as…
Retail & E-Commerce
finalist
audience honor
Walmart Holiday: Hello Holidays
The holiday season for a retail client like Walmart is their most important time of year. In 2023, …

Nominees

Retail & E-Commerce
The Lumistella Company x Walmart Live Partnership
At The Lumistella Company, we know magical traditions are a key driver for our core consumers, so w…