THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Video Ad

This award honors an effective and creative video ad or series of video ads. More than a video posted to social media, video ads are tailored to each social platform and are supported with paid placements to achieve specific results.

See previous winners and honorees here.

Winner

Video Ad
winner
Planet Earth III Vertical Video Campaign
Planet Earth III is one of the BBC’s biggest natural history series ever made.  Seventeen years aft…

Finalists

Video Ad
finalist
gold honor
LG - Oh Sheets
When people shop for home appliances, it’s a “sea of sameness,” with endless parity products. LG wa…
Video Ad
finalist
silver honor
eos Skin So Soft
Nobody: eos: let’s disrupt the women’s shaving category. By 2023, eos had already grown for two …
Video Ad
finalist
bronze honor
Rotten
The Heat Initiative is a collective effort of concerned child safety experts and advocates encourag…
Video Ad
finalist
5 Lessons from the Unalive
ABC’s "Not Dead Yet" follows Nell Serrano (Gina Rodriguez), a broke and newly single self-described…
Video Ad
finalist
Funny In Bed | The Adventure Challenge
For several years, our in-house media team had been tasked with one job: making commercials that sh…
Video Ad
finalist
audience honor
RSVLTS: “Flannel…With A Little Stretch”
RSVLTS is an apparel brand famous for its loud, officially-licensed, pop-culture-themed designs. Th…
Video Ad
finalist
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…

Nominees

Video Ad
"Go to The Met" Institutional Campaign
After rebuilding strong and steady attendance following reopening after COVID, The Met aimed to foc…
Video Ad
Fastest Uploaders
Internet users everywhere just want their internet to be consistently fast and reliable. And that’s…
Video Ad
Lexus RZ - Lexus Chatswood
The primary objective of the Lexus RZ campaign was to strategically emphasise the groundbreaking el…
Video Ad
Monday Night Football with Peyton & Eli: Season 3 Auditions
Omaha Productions, spearheaded by NFL legend Peyton Manning, kicked off the anticipated third seaso…
Video Ad
Rocket Mortgage Classic Ticket Sales
Create a general event awareness campaign for The Rocket Mortgage Classic with the goal of selling …
Video Ad
Seafood Case Study
Seafood Case Study: The Situation: Many Americans love to buy seafood. Where they buy it dep…
Video Ad
St. Regis x Vogue – Christine Baranski
Few events garner attention like the Met Gala. The star-studded affair is one of the rare moments e…
Video Ad
TMNT NYC Takeover with Amazon
We embarked on an innovative ad campaign for the launch of Teenage Mutant Ninja Turtles: Mutant May…