THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 16th Annual Shorty Awards Video Ad

This award honors an effective and creative video ad or series of video ads. More than a video posted to social media, video ads are tailored to each social platform and are supported with paid placements to achieve specific results.

See previous winners and honorees here.

Winner

Video Ad
winner
Planet Earth III Vertical Video Campaign
Planet Earth III is one of the BBC’s biggest natural history series ever made.  Seventeen years aft…

Finalists

Video Ad
finalist
gold honor
LG - Oh Sheets
When people shop for home appliances, it’s a “sea of sameness,” with endless parity products. LG wa…
Video Ad
finalist
silver honor
eos Skin So Soft
Nobody: eos: let’s disrupt the women’s shaving category. By 2023, eos had already grown for two …
Video Ad
finalist
bronze honor
Rotten
The Heat Initiative is a collective effort of concerned child safety experts and advocates encourag…
Video Ad
finalist
5 Lessons from the Unalive
ABC’s "Not Dead Yet" follows Nell Serrano (Gina Rodriguez), a broke and newly single self-described…
Video Ad
finalist
Funny In Bed | The Adventure Challenge
For several years, our in-house media team had been tasked with one job: making commercials that sh…
Video Ad
finalist
audience honor
RSVLTS: “Flannel…With A Little Stretch”
RSVLTS is an apparel brand famous for its loud, officially-licensed, pop-culture-themed designs. Th…
Video Ad
finalist
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…

Nominees

Video Ad
"Go to The Met" Institutional Campaign
After rebuilding strong and steady attendance following reopening after COVID, The Met aimed to foc…
Video Ad
Fastest Uploaders
Internet users everywhere just want their internet to be consistently fast and reliable. And that’s…
Video Ad
Lexus RZ - Lexus Chatswood
The primary objective of the Lexus RZ campaign was to strategically emphasise the groundbreaking el…
Video Ad
Monday Night Football with Peyton & Eli: Season 3 Auditions
Omaha Productions, spearheaded by NFL legend Peyton Manning, kicked off the anticipated third seaso…
Video Ad
Rocket Mortgage Classic Ticket Sales
Create a general event awareness campaign for The Rocket Mortgage Classic with the goal of selling …
Video Ad
Seafood Case Study
Seafood Case Study: The Situation: Many Americans love to buy seafood. Where they buy it dep…
Video Ad
St. Regis x Vogue – Christine Baranski
Few events garner attention like the Met Gala. The star-studded affair is one of the rare moments e…
Video Ad
TMNT NYC Takeover with Amazon
We embarked on an innovative ad campaign for the launch of Teenage Mutant Ninja Turtles: Mutant May…