Create a general event awareness campaign for The Rocket Mortgage Classic with the goal of selling tickets. To build on the momentum of the tournament, a larger-than-life PGA TOUR® event that brings golf’s biggest names to the city of Detroit.
Stylized, sleek and visually compelling creative tells the story of the intersection of Detroit and golf in a get-off-your-ass, you-won’t-want-to-miss-it execution that elevates the Rocket Mortgage Classic beyond the realm of a simple rinse and repeat from previous years.
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