THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Filter/Lens

This award honors a filter or lens that creatively established a social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees here.

Winner

Filter/Lens
winner
2023 MTV VMAs: Best New Artist Voting Lens
Every year the VMAs strive to find new ways to connect with music lovers across the globe.  In 202…

Finalists

Filter/Lens
finalist
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Filter/Lens
finalist
Guess My Gargle for Robinsons
Robinsons, the fruit drink, had recently rebranded to be all about sparking joy and amusement throu…
Filter/Lens
finalist
Pet Sematary - Zombie-fy Your Pet AR Filter
Ahead of the October release of the original film Pet Sematary: Bloodlines, Paramount+ took to soci…
Filter/Lens
finalist
audience honor
Psnap AR Lens
VTAMA ® (tapinarof) cream, 1%, is a topical steroid-free prescription treatment approved by the FDA…
Filter/Lens
finalist
Teenage Mutant Ninja Turtles: Mutant Mayhem
The iconic Teenage Mutant Ninja Turtles emerged from the underground comics scene in the 1980s to b…

Nominees

Filter/Lens
Alicia Keys x Snapchat 360 Lens Experience
To create an intimate tour experience for Alicia Keys' fans for her Keys To The Summer Tour in 2023…
Filter/Lens
Bachelor in Paradise AR Lens
“Bachelor in Paradise” is the popular sexy spinoff of ABC’s “The Bachelor” and “The Bachelorette.” …
Filter/Lens
H-E-B Our Texas Our Future
Walk outside on a clear Texas night, and you'll see the blanket of stars covering the people and an…
Filter/Lens
Invisible Flags
Fifty cities across the United States have banned pride flags, making the community invisible. INNO…
Filter/Lens
RuPaul’s Drag Race Season 15 Bracket Filter
Each season, fans are highly engaged with the competition and love to speculate on who they think w…
Filter/Lens
Virtual Gallery
Stephen Vineburg, an artist known for digital art, NFTs, and augmented reality fashion, thought abo…
Filter/Lens
Wolf Pack Keeping it Alive AR Filter
To encourage fans to stream Wolf Pack on Paramount+, we created an interactive experience that open…
Filter/Lens
WordArt You
Since 2006, free-to-use productivity software like Google Workspace had gained popularity over Micr…