THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Instructional Video

This award honors the most creative use of an instructional video in a social media or digital marketing campaign. Eligible work includes short explainers/lectures, DIY tutorials, life hacks, cooking and recipes, and advice videos.

See previous winners and honorees here.

Winner

Instructional Video
winner
Oatly Works In (Almost) Everything
Milk has enjoyed a few thousand years at the top. So even though Oatly has been selling oat-base…

Finalists

Instructional Video
finalist
gold honor
Repair Your Blinker
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
Instructional Video
finalist
silver honor
Hondashi. The Seasoning Saga.
In a world where tradition meets innovation, Hondashi embarked on a visionary quest to bridge gener…
Instructional Video
finalist
bronze honor
How to Play
When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it…
Instructional Video
finalist
AWS Skill Builder Influencer Campaign – Going from Cloud Curious to Cloud Famous
Coding instructional videos tend to share a very formulaic B2B approach – neutral narrator, generic…
Instructional Video
finalist
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
Instructional Video
finalist
audience honor
Grandma’s Film
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
Instructional Video
finalist
Halloween Pet Costumes
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
Instructional Video
finalist
Marriott Bonvoy’s Member Education Content Series
Although rich in benefits and value to travelers, the Marriott Bonvoy loyalty program can be confus…
Instructional Video
finalist
Panasonic’s Tik Tok Series: The Lab
Panasonic and IMGN were tasked to bring the breadth of Panasonic's technological prowess and sustai…
Instructional Video
finalist
The 5Ds of Bystander Intervention
In the last several years, many communities have been the victims of repeated physical and verbal a…

Nominees

Instructional Video
Hand Model
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
Instructional Video
How to make collage | In the Studio
Instructional Video
President Clinton Explains How to Make A Peace Treaty
ATTN: is a media company that breaks down important societal topics and conversations into digestib…
Instructional Video
Ready Jet Cook
In Ready Jet Cook, Chef Jet Tila sets out to take the mystery out of Asian cuisine and teaches his …
Instructional Video
iCarly - Shay What?! Cocktails: Gnarly Carly
The “Gnarly Carly” is one featured recipe in a whole series of instructional videos designed to hig…