THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Instructional Video

This award honors the most creative use of an instructional video in a social media or digital marketing campaign. Eligible work includes short explainers/lectures, DIY tutorials, life hacks, cooking and recipes, and advice videos.

See previous winners and honorees here.

Finalists

finalist
AWS Skill Builder Influencer Campaign – Going from Cloud Curious to Cloud Famous
Coding instructional videos tend to share a very formulaic B2B approach – neutral narrator, generic…
finalist
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
finalist
Grandma’s Film
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
finalist
Halloween Pet Costumes
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
finalist
Hondashi. The Seasoning Saga.
In a world where tradition meets innovation, Hondashi embarked on a visionary quest to bridge gener…
finalist
How to Play
When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it…
finalist
Marriott Bonvoy’s Member Education Content Series
Although rich in benefits and value to travelers, the Marriott Bonvoy loyalty program can be confus…
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Oatly Works In (Almost) Everything
Milk has enjoyed a few thousand years at the top. So even though Oatly has been selling oat-base…
finalist
Panasonic’s Tik Tok Series: The Lab
Panasonic and IMGN were tasked to bring the breadth of Panasonic's technological prowess and sustai…
finalist
Repair Your Blinker
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
finalist
The 5Ds of Bystander Intervention
In the last several years, many communities have been the victims of repeated physical and verbal a…

Nominees