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Special Project

Special Project
From the 16th Annual Shorty Awards

President Clinton Explains How to Make A Peace Treaty

Finalist in Government & Politics

Entered in Instructional Video


ATTN: is a media company that breaks down important societal topics and conversations into digestible, entertaining videos and series across all platforms. We set out to teach younger people a valuable lesson using a historical instance. We worked with President Clinton, using the lens of his negotiation for the treaty that ended the troubles in Northern Ireland, to explain first-hand to a social media audience about how to bring people together. 

Strategy and Execution

Our biggest challenge was teaching something of historical significance from the 1990s and to make it a fresh and relevant story for today’s audience on social media. We did this by using straight to camera footage with President Bill Clinton, and by adding engaging, stylized archival footage, graphics, b-roll, and animation.  This made the video organic to respective social media platforms.


This video has over a million views across multiple social channels and hundreds of comments


Video for President Clinton Explains How to Make A Peace Treaty

Entrant Company / Organization Name