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Special Project

Special Project
From the 16th Annual Shorty Awards

iCarly - Shay What?! Cocktails: Gnarly Carly

Entered in Instructional Video


The “Gnarly Carly” is one featured recipe in a whole series of instructional videos designed to highlight the magnetic charm of iCarly's stars and engage show fans in a hands-on way, equipping them with a real-world treat to enjoy while streaming the show.

Strategy and Execution

iCarly is back, and she’s all grown up…and so are her original fans! The new “grown” spin on iCarly offered a challenge and an opportunity: how could we age up our content to speak to an older audience while still keeping the playful fun that makes the show a hit? Specialty cocktails, of course! The “Gnarly Carly” was one of a series of videos starring the show’s cast that taught fans how to make cocktails themed around the main characters of the show, the perfect treats to sip on while streaming the season.



The Gnarly Carly cocktail video quickly served up 251.8K Views and 23.2K Likes.


Video for iCarly - Shay What?! Cocktails: Gnarly Carly

Entrant Company / Organization Name

Paramount+ with SHOWTIME


Entry Credits