THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Insights & Trends

This award honors the analysis and understanding of marketing and consumer data as key to the success of a social media or digital campaign.

See previous winners and honorees here.
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
25 Years in Search
Google's annual Year in Search reflects on the year’s biggest trends and moments. In 2023, Google S…
AT&T Fiber “Smart Spending Choice” x Apartment Therapy
Consumers rarely switch their internet service providers (ISPs) due to lengthy contracts, cancellat…
Aspen Dental & dentsu X: Taking a Bite Out of Open Capacity
Offices in over 150 DMAs scheduling tens of thousands of appointments every, single, day. It’s enou…
Buddy the Elf™ Spaghetti by HelloFresh
In 2022, HelloFresh spread cheer like never before with the launch of the limited-edition Buddy the…
Confronting Crisis by Catalyzing Change: The Rockefeller Foundation's Impact Report 2020-2022
In June 2023, The Rockefeller Foundation published its first Impact Report since 2015. ​​ The Im…
Context Changes Everything
Bloomberg Media, the consumer-facing media organization of Bloomberg L.P., sought to help leaders u…
Napoleon - Conquering the "There's Nothing We Can Do" Trend
A movie about one of history's most famous leaders, created by a world-renowned director and starri…
RIZZ Crackers
RITZ Crackers had seen success with millennial fans on social media but hadn’t quite grabbed Gen Z’…
Run on Heinz
Insight Through social listening, we discovered a new and unexpectedly niche use of Heinz – long…
Self-Employed
Our main objective for this campaign was to assess the feasibility of creating bespoke TikTok conte…
The Art of Host-pitality
The city of Charlotte is one of the country’s fastest-growing cities and has become a leading touri…
Tipico: Bet Like You're From Ohio
The doors to online sports betting were about to open in one of the deep states of idiosyncratic fa…
Unisom: The Great Sleep Divide
A good night’s sleep is essential to our overall health and well-being, but there are many factors …
e.l.f. Cosmetics: eyes.lips.face.sticky.
In January 2023, e.l.f. saw an opportunity to kick off the year with a moment so disruptive, they'd…