The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards Insights & Trends

This award honors the analysis and understanding of marketing and consumer data as key to the success of a social media or digital campaign.

See previous winners and honorees here.


American Express Travel: 2022 Global Travel Trends Report
Amid an unpredictable and evolving travel landscape, American Express Travel wanted to find a way t…
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Did Anyone Actually ‘Cart’ That #FoodTok Recipe?
#FoodTok, a mouthwatering subgenre of TikTok, has propelled some of the buzziest (and wackiest) foo…
Giddam - Never Retreat
In a country that has been receiving an unjust negative wrap in media outlets throughout the world …
H&M Here For It
The Challenge H&M came to us with their first ever brief focussed on driving relevance and disti…
However You Tech
Lenovo was coming off a record year of e-commerce PC sales. But they are always looking to outperfo…
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…
gold honor
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …
audience honor
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
Xbox Social Presence
Xbox social has long had a strong connection with fans. From day one, we’ve taken the approach of s…