THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Insights & Trends

This award honors the analysis and understanding of marketing and consumer data as key to the success of a social media or digital campaign.

See previous winners and honorees here.

Winner

Insights & Trends
winner
audience honor
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…

Finalists

Insights & Trends
finalist
gold honor
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …
Insights & Trends
finalist
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Insights & Trends
finalist
Giddam - Never Retreat
In a country that has been receiving an unjust negative wrap in media outlets throughout the world …
Insights & Trends
finalist
H&M Here For It
The Challenge H&M came to us with their first ever brief focussed on driving relevance and disti…
Insights & Trends
finalist
Xbox Social Presence
Xbox social has long had a strong connection with fans. From day one, we’ve taken the approach of s…

Nominees

Insights & Trends
American Express Travel: 2022 Global Travel Trends Report
Amid an unpredictable and evolving travel landscape, American Express Travel wanted to find a way t…
Insights & Trends
finalist
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Insights & Trends
Did Anyone Actually ‘Cart’ That #FoodTok Recipe?
#FoodTok, a mouthwatering subgenre of TikTok, has propelled some of the buzziest (and wackiest) foo…
Insights & Trends
finalist
Giddam - Never Retreat
In a country that has been receiving an unjust negative wrap in media outlets throughout the world …
Insights & Trends
finalist
H&M Here For It
The Challenge H&M came to us with their first ever brief focussed on driving relevance and disti…
Insights & Trends
However You Tech
Lenovo was coming off a record year of e-commerce PC sales. But they are always looking to outperfo…
Insights & Trends
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…
Insights & Trends
finalist
gold honor
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …
Insights & Trends
winner
audience honor
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…
Insights & Trends
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
Insights & Trends
finalist
Xbox Social Presence
Xbox social has long had a strong connection with fans. From day one, we’ve taken the approach of s…