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American Express Travel: 2022 Global Travel Trends Report

Entered in Insights & Trends


Amid an unpredictable and evolving travel landscape, American Express Travel wanted to find a way to support, inspire, and educate Card Members around this new era of travel, while being tone-sensitive to international conflicts. 

With the return and rise in travel, travelers wanted a trusted partner to help them navigate the travel process – and help book any type of trip. With over 7,000 global American Express Travel Consultants and more than 100 years of experience, trusted service is core to American Express’ travel business.

Our goal: position American Express Travel as an industry leader and resource to Card Members and partners during this uncertain travel environment.

Strategy and Execution

To break through as a thought leader as well as generate earned coverage and social conversation in a time where the travel industry was in constant state of flux, we launched the American Express Travel: Global Travel Trends Report

Key tactics included:

We used the insights from the report to uncover unique travel trends that we were able to break into culture-worthy, timely conversations. Top insights from the report included:


By anticipating trends that would be shaping the future of travel six months out ahead of launch, we earned nearly 3x more media coverage than we did in the previous year (700+ pieces of coverage), over 40k visits to our landing page at launch, and close to an average of 4 minutes spent on the page per visitor. We achieved success by reaching travelers across a variety of ways:


Video for American Express Travel: 2022 Global Travel Trends Report

Entrant Company / Organization Name

Day One Agency, American Express Travel


Entry Credits