THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Interactive Content

This award honors the effective and creative use of interactive content as a part of a social media or digital marketing campaign, project, or event. Eligible work, which includes gaming, polls and surveys are engaging experiences that are customized and tailored to provide personalized results and outcomes suited to each user.

See previous winners and honorees here.

Winner

Interactive Content
winner
The Met Replica
After lockdown, The Metropolitan Museum of Art was looking for a way to boost visitation. So, they …

Finalists

Interactive Content
finalist
gold honor
Walmart Discovered
Imagine Roblox - a digital New York City without a map, where every neon sign promises the next big…
Interactive Content
finalist
silver honor
audience honor
The Bomb Pop Update
Bomb Pop is the most popular ice pop that nobody can remember. People know the red, white and blue …
Interactive Content
finalist
bronze honor
The Citadel Network: Meta Chatbot Experience
Starring Richard Madden and Priyanka Chopra Jonas, Citadel is an epic Amazon MGM Studios original s…
Interactive Content
finalist
Gamefam, Havas Play & Livewire Launch First Brand Integration in Fortnite Creative Game
Despite a YoY increase in cinema admissions in 2023, the industry continues to battle the longstand…
Interactive Content
finalist
Warner Music Group, NFL, Intuit & Gamefam launch first-ever Super Bowl concert in Roblox
Partner objectives included:  NFL: Create the first-ever Super Bowl concert in Roblox, extend…

Nominees

Interactive Content
Doritos Mart
Gaming is a cornerstone passion point for the GenZ Doritos target. The place to be? Fortnite. The g…
Interactive Content
HSBC Women’s World Championship – Metaverse Challenge
Existing model of HSBC's engagement with real-world sporting events such as the annual HSBC Women W…
Interactive Content
Polar Live in Roblox: The ‘Happier Than Ever’ Metaverse Concert
Polar, a virtual pop star and trailblazer in the metaverse, has been captivating audiences worldwid…
Interactive Content
Royal Carribean Hide 'N' Sea
Our partnership with Royal Caribbean International to create the Royal Caribbean: Hide 'N' Sea expe…
Interactive Content
Steph Curry Run The Ring
The Creators Corp. team in collaboration with leading talent agency WME and NBA superstar Steph Cur…
Interactive Content
Teen Wolf Beacon Hills High School Scavenger Hunt AR
To drum up nostalgia and excitement for Teen Wolf: The Movie, we took our fans back to the hallways…
Interactive Content
The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound
Cancer is personal. It touches all of us. Whether you're a survivor yourself or you've been there t…
Interactive Content
Travel by You Quiz
Our goal for this campaign was to shift the perception of Marriott Bonvoy with next-gen travelers, …
Interactive Content
Ultimate Road Trips
Shell introduced V-Power NiTRO+ in 2023, a groundbreaking formulation of their premium fuel designe…
Interactive Content
VisitBritain: Fake Brit Till You Make It
Great Britain is a lot more than Big Ben, double-decker buses, and corgis. In fact, it's a country …