THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Interactive Content

This award honors the effective and creative use of interactive content as a part of a social media or digital marketing campaign, project, or event. Eligible work, which includes gaming, polls and surveys are engaging experiences that are customized and tailored to provide personalized results and outcomes suited to each user.

Winner

Interactive Content
winner
MrBeast’s Extreme Survival Challenge
The idea driving our project was to create a unique and exciting gaming experience for MrBeast's au…

Finalists

Interactive Content
finalist
gold honor
2022 MTV Video Music Awards Roblox Experience
Each year, the MTV Video Music Awards set out to chart new territory and innovate. Harnessing the p…
Interactive Content
finalist
silver honor
The Sandman Lullabies
In 2022, Netflix came to us looking for a way to promote the launch of ‘The Sandman’ in Latin Ameri…
Interactive Content
finalist
bronze honor
Walmart Land
In 2022, Walmart’s relationship with young adults (Gen Z, 17-24 years old) was in a spectacular pla…
Interactive Content
finalist
Monster Mash - TCL - Halloween Roblox Event
Consumer technology company, TCL has identified Halloween as its most important marketing event of …
Interactive Content
finalist
Paris Hilton Fragrance First Ever Fragrance Signing In The Metaverse
To celebrate the launch of Love Rush, Paris' 29th fragrance, Paris wanted to meet her fans IRL but …
Interactive Content
finalist
Paris Hilton x Urban Decay Cryptoween
For L'Oreal’s first Roblox activation, Cryptoween aimed to drive brand awareness, reach a larger Ge…
Interactive Content
finalist
Philips Norelco Shavetopia
Stand out amongst the brands in the shave & groom category, reach young men in an innovative way, a…
Interactive Content
finalist
audience honor
Teen Wolf: The Movie Test Your Alpha
The Test Your Alpha AR Effect allowed us to tap into one of the main themes of Teen Wolf: The Movie…
Interactive Content
finalist
Truth or Twist
Anyone who has spent time in a supermarket, liquor store or social platform in the past few years c…

Nominees