THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 16th Annual Shorty Awards Fitness, Health, & Wellness

This award honors the most effective and creative use of social media and digital by brands that specialize in fitness, personal wellness and healthy lifestyles.

See previous winners and honorees here.

Winner

Fitness, Health, & Wellness
winner
On This Repisode of High School Summer Pass
93% of teens say they want to stay active over summer break. Yet, many of them don’t know where to …

Finalists

Fitness, Health, & Wellness
finalist
Best of ClassPass Awards 2022
Fitness studios, gyms, salons and spas have had no choice but to keep up with a constantly changing…
Fitness, Health, & Wellness
finalist
Calm Presents 1-844-4-CALM-SLEEP
While trends come and go, the conversation around sleep (or the lack thereof) and its link to daily…
Fitness, Health, & Wellness
finalist
Mis[s]diagnosed
Cardiovascular diseases are the cause for 1 in every 3 deaths in women globally. This is largely du…
Fitness, Health, & Wellness
finalist
NYE 2023: Low E
THE SITUATION: New Year's sparks a desire to start a new fitness routine. This leads to over-ser…
Fitness, Health, & Wellness
finalist
audience honor
Special Olympics: "Yeah, I Am Special"
The word "special" means better, greater, or otherwise different from what is usual. And in sports,…
Fitness, Health, & Wellness
finalist
Unhealthy Connections
The One Love Foundation asked minds + assembly to create a live-action PSA campaign as a follow-up …

Nominees

Fitness, Health, & Wellness
Hydrow x MGM Amazon’s ‘The Boys In The Boat’
Hydrow’s team found inspiration in MGM’s ‘The Boys in the Boat’ — a tale of resilience and teamwork…
Fitness, Health, & Wellness
Saffola 40 under 40- A TOI Initiative
There are many heart-related risks when you are around the age of 30-40, and these risks increase d…
Fitness, Health, & Wellness
Tap Further
Our objective was to deepen social engagement with the new lululemon blissfeel trail running shoe –…
Fitness, Health, & Wellness
Taste your Goals
Already prior to the Taste Your Goals campaign, Goli Nutrition had been a true disruptor in the gum…