THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards TikTok Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …

Finalists

TikTok Partnership
finalist
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
TikTok Partnership
finalist
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
TikTok Partnership
finalist
Gushers and Fruit By The Foot: A Modern Social Media Rebrand
Social fans do not care about new logos. So when Fruit By The Foot and Gushers reached out to he…
TikTok Partnership
finalist
audience honor
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…
TikTok Partnership
finalist
Taco Tuesday Lawfluencers
When we discovered that the phrase “Taco Tuesday” was trademarked, as lovers of all things tacos, w…

Nominees

TikTok Partnership
Beef Baby
Oscar Mayer had just launched their campaign for their new 100% all beef, beef franks. But we neede…
TikTok Partnership
Cooking Up Something Special with Hyundai
Humanize Hyundai and engage consumers through a series of chaptered videos with Tom "Chef Reactions…
TikTok Partnership
Create Your Sunshine
Lilly Pulitzer, the iconic American heritage brand, turned to PMG to help refresh the brand for a n…
TikTok Partnership
Dotdash Meredith x Starbucks “Pumpkin Like It’s 2003”
Starbucks and SPARK (Starbucks’ media agency) wanted to drive buzz and awareness around the 20th bi…
TikTok Partnership
Duet with Chevy
To increase awareness of our EV trucks while remaining authentic to our base, we had to not only me…
TikTok Partnership
ESPN x NBA Finals
As the television landscape continues to evolve, overall linear TV consumption has experienced stee…
TikTok Partnership
Google Chrome Speed Challenge
When it comes to driving preference for Chrome among a sea of browser options, speed matters most. …
TikTok Partnership
Head of Tomato Technology
Given its iconicity, one would think that people simply trust Heinz. Yet, when conducting social li…
TikTok Partnership
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
TikTok Partnership
Knorr x Cardi B Taste Combos
Knorr, maker of delicious bouillons, rice and pasta sides and more, has been a staple in American k…
TikTok Partnership
The Curology Emergency Spot Patch Hotline
Curology is a dermatologist-founded and led skincare provider that's helped millions of people work…
TikTok Partnership
TikTok Communities Connect IRL at Sheraton
The IDEA:  Sheraton is providing people (travelers and locals) with another reason to come on prope…
TikTok Partnership
TikTokers Roam Around the World with Marriott Bonvoy
“Where can we take you?” This was the question that drove Marriott Bonvoy’s 2023 portfolio marketin…
TikTok Partnership
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…
TikTok Partnership
Windows x Zugay
While Microsoft’s Windows was a consumer software pioneer in the 90's and early 2000's, many of tod…
TikTok Partnership
Your Dad Is Going Electric
Though EVs have been around for a while, some people are still hung up by the most basic concerns: …
TikTok Partnership
Yummy K's
Knorr has been a staple in Canadian’s homes for decades. But as eating and cooking habits have chan…
TikTok Partnership
adidas Originals
As a part of adidas’ new global brand platform: “We Gave the World an Original. You Gave Us a Thous…