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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 211 entries

Brand Voice, Sports
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Sports
Meeting the Moment > Real Madrid Global Champions League Final Campaign
When Real Madrid qualified for its record 11th Champions League final in June 2016 we set out to ca…
Sports
MLB Memory Bank
Bank of America wanted to demonstrate its shared passion for baseball with the game's fans, while b…
Sports, Integration with Live Television, User-Generated Content
finalist
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network h…
Video, Sports
finalist
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as…
Sports
MLB Player Social Media Program
The objective of the Player Social Program is to provide our players with seamless access to qualit…
Sports, Integration with Live Television
finalist
silver honor
MLB Tonight's Social Media Integration
In 2017, MLB Network examined how it could continue to build on the success of its flagship studio …
Sports
finalist
NASCAR Social Media
Execute break-through, social-first marketing campaigns that are optimized for each social media ch…
Sports
Nathalie McGloin - Making Motorsport for Everyone
At just 16 years old, Nathalie McGloin was paralyzed from the chest down in a serious car accident.…
Brand Awareness Campaign, Sports
winner
gold honor
National Tight Ends Day
National Tight Ends Day (NTED) is the epitome of an organic, player-led idea. What started as a ran…
Sports
NFL Social Media
The NFL's social feeds have long functioned as the contemporary Monday morning water cooler — a go-…
Sports, Website/App
winner
silver honor
NFL: No Flags, Just Wins
In 2024, the NFL app streamed 2.3 billion minutes of games. That's more than ten times the entire N…
Sports
winner
Nickelodeon's Super Bowl LVII Campaign
In February 2024, Nickelodeon redefined the Super Bowl experience by bringing the biggest football …
Live Video, Sports, Sports Podcast, Vertical Video
finalist
gold honor
Nightcap
"Nightcap" is the new nightly sports talk destination with NFL legends Shannon Sharpe and Chad “Och…
Publishing, Sports, Storytelling
winner
gold honor
audience honor
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated …
Sports, Integrated Campaign, Branded Content
Orlando Magic Tip-Off Campaign
The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demograph…
Sports
winner
Orlando United
On June 12th, the City of Orlando changed forever. The Pulse Nightclub shooting shook the city to i…
Sports
Overtime Elite: A Transformative New Sports League
Five years ago, Overtime set out to build a different kind of sports community and brand to serve t…
Single Post or Activation, Sports
winner
Pat Mahomes Plays Catch Over the Sphere for Super Bowl LVIII
With a laser focus on engaging the elusive and discerning Gen Alpha and Gen Z audiences, our campai…
Augmented Reality, Branded Content, Creative Use of Technology, Food & Beverage, Emerging Platform Partnership, Mobile Campaign, Sports
finalist
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Sports, Short Form Video, User-Generated Content, Video
finalist
Philadelphia Eagles
To inspire and serve the greatest football city in America.
Sports
Philadelphia Eagles Social Media
With each piece of content posted on the Philadelphia Eagles social media accounts, we have a speci…
Sports
PLL x Boardroom - Street Lacrosse
In 2022, Paul Rabil, Kevin Durant, and Rich Kleiman discussed the future of lacrosse. They envision…
Digital Pivot, Sports
finalist
silver honor
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-t…
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