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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Hashtag on Twitter, Financial Services, IRL
finalist
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
Hashtag
finalist
gold honor
MasterCard #AcceptanceMatters
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Contest or Promotion
MasterCard #PricelessPitchContest
Small Business is increasingly recognized as a large growth opportunity for MasterCard. Creating ov…
Integrated Campaign
Mastercard #TheHoleStory
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With …
Events
finalist
MasterCard at the Skift Global Forum
MasterCard was the premier sponsor of the inaugural Skift Global Forum. MasterCard sought to educat…
Social Good Campaign
Mastercard Center for Inclusive Growth - Masters of Scale
In 2018, the Center for Inclusive Growth, the philanthropic hub of Mastercard, launched a unique p…
Brand Identity, Storytelling
Mastercard Drops Its Name
From the Nike swoosh to the Apple apple, many of the world's most iconic brands are symbol brands. …
Emerging Platform
finalist
Mastercard Engages Twitch for League of Legends Esports Win
At Mastercard, we believe that experiences matter more than things, and the best way to connect wit…
Real Time Response
finalist
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Contest or Promotion
Mastercard Kid's Concierge
The World Mastercard has a Travel Concierge service that the cardholder can call at all stages in t…
Financial Services, Branded Content
Mastercard League of Legends Esports
In 2018, Mastercard entered a groundbreaking partnership with Riot Games’ League of Legends esports…
Multi-Platform Campaign
finalist
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Video
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Multi-Platform Campaign, Photography and Graphics
finalist
MasterCard Travel Campaign
In 2014 we set out to grow MasterCard leadership in the Travel category. Although no card is more a…
Emojis
MasterCard World Emoji Day
While in years past, July 17th was like any other day of the year, 2014 marked the inaugural annual…
Social Media Tool
MasterCard's Conversation Suite: Bringing Insights and Analytics to Social
MasterCard sought to increase the company's social share of conversation among key stakeholder audi…
Filter/Lens
Mastercard® & Stand Up To Cancer Snapchat Lens
Mastercard wanted to encourage customers to do something magnificent through their dining and groce…
Campaign by Diverse-Owned Businesses, Extended Reality
finalist
audience honor
Mastercard® Immersive Tour of the Miami Design District
Mastercard’s Priceless.com provides Mastercard cardholders exclusive access to unforgettable experi…
Real Time Response
finalist
Mastering the Moment: Lenovo’s Real-Time Social Strategy Drives Viral Engagement
At Lenovo, we believe real-time engagement is more than just responding to trends—it’s about creati…
Email
finalist
audience honor
MASTERPIECE Mystery! Insider Email
In the email arena, MASTERPIECE's core effort has been on our weekly, general emails that support t…
Multi-Platform Campaign, Hashtag, Call to Action, PSA
winner
bronze honor
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
Micro-site
winner
audience honor
Match Group x Visible Partner to Launch a Singles Registry
Bachelor parties, wedding gifts, baby showers-- couples get it all. Now it's about time they return…
Branded Content
Match Made In Hell
As the most iconic brand in the category, 25 year old Match has high awareness, but with fast growi…
Dating
finalist
Match Presents: Let’s Make Love With Rebel
Viral Nation’s recurring client, Match, approached our team with an initiative developed by their b…
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