13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best in Beauty

Beauty brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.


Aussie #CurlPower Campaign
Aussie Haircare, an international brand with a big personality, sought to build Gen Z love for its Miracle Curls Collection, an innovation designed for curly hair. The collection had been previously launched and on-shelf for one year alongside a range of other Aussie curl products; however, the Brand was not making waves with curly consumers.  …
Diesel Fragrances, Spirit of the Brave: driving a male audience to selective retail
Young French male consumers demonstrate a growing interest in fragrances. But going in-store can still prove challenging either because of the feeling “it’s not for me” or a lack of knowledge. Our objective was to figure out how to drive this consumer group to go and buy their own fragrances in selective retail. And even more importantly: make …
IPSY Redefines Inclusivity with “Discover Yourself” Campaign
Today’s retail world is rapidly changing and IPSY — the largest beauty subscription service in the world — has continued to turn the beauty model upside down. There has been a massive shift in the industry as power moves from merchants to the community. In the past, retailers decided what products consumers should be wearing or trying; they would …
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5 bestselling female fragrance in the U.S. The collection of fresh and feminine scents and its core values of sisterhood, spontaneous charm and a youthful spirit appeal to millennial and gen z women everywhere, with the holiday period accounting for a…
The House of Creed - Aventus Cologne Launch
For the launch of Aventus Cologne, ICP wanted to achieve the following objectives: Reach a new, younger luxury consumer (targeting men + women for the universal fragrance category) Increase brand awareness Create engagement, anticipation, and excitement across social + digital platforms leading up to launch When developing the influ…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!