12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Beauty

Beauty brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.
Aussie #CurlPower Campaign
Aussie Haircare, an international brand with a big personality, sought to build Gen Z love for its Miracle Curls Collection, an innovation designed for curly hair. The collection had been previously laun…
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declare…
Beauty, Responsibly Together
Environmental responsibility has become ingrained in the minds of modern consumers. Over the last few years, the need for ‘sustainable lifestyles’ has become imperative. But as consumers are becoming …
Diesel Fragrances, Spirit of the Brave: driving a male audience to selective retail
Young French male consumers demonstrate a growing interest in fragrances. But going in-store can still prove challenging either because of the feeling “it’s not for me” or a lack of knowledge. Our obj…
Dominique Cosmetics
After more than a decade of success as a digital entrepreneur, having amassed over 7 million+ followers across various social media platforms and having been named one of Forbes’ top influencers, Christe…
IPSY Redefines Inclusivity with “Discover Yourself” Campaign
Today’s retail world is rapidly changing and IPSY — the largest beauty subscription service in the world — has continued to turn the beauty model upside down. There has been a massive shift in the indust…
January Digital and Top Beauty Brand Sell Out Product Relaunch, Increasing Revenue and ROI by 20%
A groundbreaking beauty brand with more than 50 complexion shades, shattered all sales records when it launched in 2017. In 2019, this celebrity backed beauty brand charged January Digital with increa…
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5 bestselling female fragrance in the U.S. The collection of fresh and feminine scents and its core value…
My Story
The House of Creed - Aventus Cologne Launch
For the launch of Aventus Cologne, ICP wanted to achieve the following objectives: Reach a new, younger luxury consumer (targeting men + women for the universal fragrance category) Increase brand…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.