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Maneet’s Eats

Entered in Instructional Video

Objective

Maneet’s Eats opens up a window into host Maneet Chauhan’s culinary repertoire, recipes and instruction with the aim to get to know this fan-favorite Food Network personality even more as well as expand viewers' culinary palates and knowledge. 

Strategy

Shot in her kitchen and at the market each week as she cooks some of her favorite Indian dishes, Maneet shares her wealth of knowledge from years in professional and competition kitchens, and a lifetime of family traditions handed down through food. Examples of recipes include Maneet’s Chicken Biryani, Chicken Tikka Masala, and Aloo Gobi, all served up to viewers in a way that allows them to try to recreate the recipes at home. 

Results

The result is an engaging and educating series drawing viewers in both for its talented host as well as the recipes that she demonstrates. 

Media

Entrant Company / Organization Name

Food Network

Links