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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Twitter Presence
@NetflixFilm
In the past few years as Netflix has expanded its film offerings, the company has entered a very cr…
Brand on Twitter
@PlayStation Brings Fans Together for PS4 Launch
When Twitter first burst on to the social media scene, no one could imagine the power of Twitter as…
Instagram Video
finalist
@PUMAPerformance Instagram Rebrand
As PUMA's Running & Training business unit transitioned to a new creative direction, PUMA needed a …
Instagram Presence
@Qtips
In 2015, our goal was to showcase the variety of ways Q-tips can be used every day, driving usage o…
Instagram Presence
finalist
audience honor
@Razer Instagram: For Gamers. By Gamers.
Our Instagram objective is simple; embody our company motto "For Gamers. By Gamers." We are a brand…
Twitter Presence
@Razer Twitter: For Gamers. By Gamers.
In a social world of increasingly corporate and manicured twitter accounts, we opted to take the op…
Brand on Twitter
finalist
@RealCapnCrunch Sets Sail for Twitter with Huge
After rumors of his possible retirement swirling in the media in 2011, Quaker decided to prepare Ca…
Travel & Tourism
@Refinery29 Social Partnership
The overarching objective behind this campaign was to create awareness in a key target market for t…
Instagram Presence
finalist
@Refugees
The UN Refugee Agency puts refugee voices first--so much so that we named our Instagram handle afte…
Instagram Presence
@SherwinWilliams on Instagram
To connect and collaborate with our community through the sharing of authentic, inspirational conte…
Twitter Presence
@SherwinWilliams on Twitter
To build a richer, deeper more colorful Sherwin-Williams story by connecting and collaborating thro…
Brand on Twitter
finalist
@Skittles
Hi Shorty Awards! I’m The Rainbow. I’m the smooth voice behind the @Skittles Twitter account, and I…
Twitter
finalist
@Skittles: The Official Tweeter of Awesomeness
Oh hey, no big deal, just the Rainbow here respectfully submitting my Skittles Twitter account for …
Real Time Response
@SNICKERS
Snickers aims to consistently foster consumer involvement and maximize share of voice. Our strategi…
Twitter Campaign
@SPINReviews for SPIN Media
SPIN has reinvented the idea of the capsule music album review for Twitter via @SPINReviews. Th…
Brand on Twitter
finalist
@SportsCenter
SportsCenter - ESPN's flagship program - provides TV's most thorough presentation of sports news, h…
Twitter Presence
finalist
bronze honor
@SportsCenter
SportsCenter, ESPN's flagship brand, is the sports fans' preeminent source for news, highlights and…
Instagram
@SportsCenter Instagram
The goal of SportsCenter's Instagram account is to tell the story of the sports world through cool …
Multi-Platform Campaign
,
Online Community
winner
@SummerBreak, a single summer told over multiple platforms
These days if we have a moment to ourselves, we are as likely to scroll through images of our frien…
Emerging Platform
@SummerBreak: Using Emerging Platform Public to Bring the Audience closer to the Show
The objective of the four-year-running hit Youtube series "@SummerBreak" is to enable AT&T to deliv…
TikTok Presence
finalist
@SUNNYDofficial TikTok
Using social channels to reach our Gen Z target, we set out to make real, longterm connections with…
Instagram
@TeamTarget
@TeamTarget is Target's team member Instagram channel. It's created by team members, for team membe…
Instagram
@teamusa: The Official Instagram of Team USA
The United States Olympic Committee is a non-profit organization that serves as both the National O…
Instagram Presence
@TheCheckdown
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
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