THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 6th Annual Shorty Awards Best Use of Social Media for Television

This award honors campaigns that have integrated social platforms in innovative ways to launch or promote the continued viewing of a network, television series or special. Click here to see the previous winner and nominees.

Finalists

finalist
#ROASTJOFFREY: The World’s First-Ever Social Media Roast
To build excitement for Game of Thrones during the off-season, HBO and 360i launched the first-ever…
finalist
CNN Films Presents: 'Blackfish'
CNN Films presented “Blackfish," one of the hottest films out of the Sundance Film Festival on CNN …
finalist
Doctor Who
Tumblr is the perfect platform for fandoms and there isn’t a fandom larger than Doctor Who which la…
finalist
MTV EMA: Social Media
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from arou…
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be …
finalist
NCAA Real Time Highlights
The Turner team created March Madness Real Time Highlights to deliver the most exciting, meaningful…
finalist
Orange Is The New Black, a Netflix Original Series
Orange Is The New Black, a Netflix original series, premiered in July of 2013 and quickly became a …
finalist
PSYCH Slumber Party
On February 15, 2013 USA Network gave its fanatical fans – Psych-Os an old school slumber party uti…
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from ins…
finalist
Teen Wolf Trailer
The supernatural drama Teen Wolf has a social audience of over 4 million fans, all of which were le…
finalist
TeenNick's The '90s Are All That
It's almost two years since Nickelodeon proudly met the demands of its longtime fans on social medi…
finalist
The Voice: Instant Save
The Voice hits all the right notes on-air, but what's happening on social really sets The Voice…
finalist
The WWE App
Available on Apple iOS and Android devices, the WWE App is the digital center of the WWE Universe, …

Nominees

#DowntonPBS Social Buzz on RebelMouse
RebelMouse is a revolutionary new way for content creators to reach, engage and grow their audience…
finalist
#ROASTJOFFREY: The World’s First-Ever Social Media Roast
To build excitement for Game of Thrones during the off-season, HBO and 360i launched the first-ever…
2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social
Social execution around the 2013 MTV Video Music Awards was reinvented into an immersive five-day m…
winner
@MTVFR hacked Twitter with #TeenWolfFr
To mark the debut of the third season of Teen Wolf in France, we created the first-ever hackvertisi…
But I'm Chris Jericho!
“BUT I’M CHRIS JERICHO!" is an interactive digital media property built around WWE superstar, actor…
finalist
CNN Films Presents: 'Blackfish'
CNN Films presented “Blackfish," one of the hottest films out of the Sundance Film Festival on CNN …
finalist
Doctor Who
Tumblr is the perfect platform for fandoms and there isn’t a fandom larger than Doctor Who which la…
Duck Dynasty Season 4 Duck Destination
To promote the fourth season of Ducky Dynasty, we recognized our fanbase’s insatiable appetite for …
Duck Dynasty Season 4 The Endless Quack
To promote the fourth season of Duck Dynasty, we looked to engage our rabid fanbase and get them ex…
HGTV All Premiere New Year
HGTV's New Year's Day festivities featured live, commercial free coverage of the 125th Tournament o…
How Spartacus: War of the Damned Conquered Social Media
The epic conclusion to a legendary journey, Spartacus: War of the Damned unleashed a battle unlike …
How The White Queen Found Loyal Subjects on Social Media
Men go to battle. Women wage war. Drawing on best-selling author Philippa Gregory’s rabid fan base,…
finalist
MTV EMA: Social Media
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from arou…
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be …
NBA Digital NBA BackboardCam
Did you ever wonder what an NBA backboard gets to see every night or during All-Star Weekend, the P…
finalist
NCAA Real Time Highlights
The Turner team created March Madness Real Time Highlights to deliver the most exciting, meaningful…
finalist
Orange Is The New Black, a Netflix Original Series
Orange Is The New Black, a Netflix original series, premiered in July of 2013 and quickly became a …
Orphan Black
Orphan Black premiered on BBC America on March 30, 2013 as part of Supernatural Saturday. Orphan Bl…
Outlander Breaks The Internet
A phenomenon 20 years in the making comes to life for the first time summer 2014 when STARZ Enterta…
PGA Championship Pick the Hole Challenge hosted by Jack Nicklaus
For the first time ever, golf fans worldwide were able to have a direct impact on the hole location…
finalist
PSYCH Slumber Party
On February 15, 2013 USA Network gave its fanatical fans – Psych-Os an old school slumber party uti…
Pretty Little Liars #WorldWarA Campaign
To get fans buzzing about the summer 2013 finale of Pretty Little Liars, we created a multi-platfor…
Roast of James Franco (#FrancoRoast)
The Comedy Central Roast of James Franco probed the question, "Is there anything that James Franco …
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from ins…
TLC's Long Island Medium
Theresa Caputo's unique ability to speak to those who have passed on to the other side has left fan…
Teen Wolf Social Fandom
Teen Wolf, MTV’s hit supernatural drama series has grown into a cult hit for the network since its …
finalist
Teen Wolf Trailer
The supernatural drama Teen Wolf has a social audience of over 4 million fans, all of which were le…
finalist
TeenNick's The '90s Are All That
It's almost two years since Nickelodeon proudly met the demands of its longtime fans on social medi…
finalist
The Voice: Instant Save
The Voice hits all the right notes on-air, but what's happening on social really sets The Voice…
finalist
The WWE App
Available on Apple iOS and Android devices, the WWE App is the digital center of the WWE Universe, …
The Way of Ray
Showtime wanted to launch a new show named Ray Donovan. On the surface the show was simply about a…
Top Chef Transmedia
As a leader in the digital and interactive television, Bravo continued to push the envelope with To…