THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Use of Social Media for Television

This award honors campaigns that have integrated social platforms in innovative ways to launch or promote the continued viewing of a network, television series or special. Click here to see the previous winner and nominees.

Winner

Television
winner
@MTVFR hacked Twitter with #TeenWolfFr
To mark the debut of the third season of Teen Wolf in France, we created the first-ever hackvertisi…

Finalists

Television
finalist
#ROASTJOFFREY: The World’s First-Ever Social Media Roast
To build excitement for Game of Thrones during the off-season, HBO and 360i launched the first-ever…
Television
finalist
CNN Films Presents: 'Blackfish'
CNN Films presented “Blackfish," one of the hottest films out of the Sundance Film Festival on CNN …
Television
finalist
Doctor Who
Tumblr is the perfect platform for fandoms and there isn’t a fandom larger than Doctor Who which la…
Television
finalist
MTV EMA: Social Media
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from arou…
Television
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be …
Television
finalist
NCAA Real Time Highlights
The Turner team created March Madness Real Time Highlights to deliver the most exciting, meaningful…
Television
finalist
Orange Is The New Black, a Netflix Original Series
Orange Is The New Black, a Netflix original series, premiered in July of 2013 and quickly became a …
Television
finalist
PSYCH Slumber Party
On February 15, 2013 USA Network gave its fanatical fans – Psych-Os an old school slumber party uti…
Television
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from ins…
Television
finalist
Teen Wolf Trailer
The supernatural drama Teen Wolf has a social audience of over 4 million fans, all of which were le…
Television
finalist
TeenNick's The '90s Are All That
It's almost two years since Nickelodeon proudly met the demands of its longtime fans on social medi…
Television
finalist
The Voice: Instant Save
The Voice hits all the right notes on-air, but what's happening on social really sets The Voice…
Television
finalist
The WWE App
Available on Apple iOS and Android devices, the WWE App is the digital center of the WWE Universe, …

Nominees

Television
#DowntonPBS Social Buzz on RebelMouse
RebelMouse is a revolutionary new way for content creators to reach, engage and grow their audience…
Television
2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social
Social execution around the 2013 MTV Video Music Awards was reinvented into an immersive five-day m…
Television
But I'm Chris Jericho!
“BUT I’M CHRIS JERICHO!" is an interactive digital media property built around WWE superstar, actor…
Television
Duck Dynasty Season 4 Duck Destination
To promote the fourth season of Ducky Dynasty, we recognized our fanbase’s insatiable appetite for …
Television
Duck Dynasty Season 4 The Endless Quack
To promote the fourth season of Duck Dynasty, we looked to engage our rabid fanbase and get them ex…
Television
HGTV All Premiere New Year
HGTV's New Year's Day festivities featured live, commercial free coverage of the 125th Tournament o…
Television
How Spartacus: War of the Damned Conquered Social Media
The epic conclusion to a legendary journey, Spartacus: War of the Damned unleashed a battle unlike …
Television
How The White Queen Found Loyal Subjects on Social Media
Men go to battle. Women wage war. Drawing on best-selling author Philippa Gregory’s rabid fan base,…
Television
NBA Digital NBA BackboardCam
Did you ever wonder what an NBA backboard gets to see every night or during All-Star Weekend, the P…
Television
Orphan Black
Orphan Black premiered on BBC America on March 30, 2013 as part of Supernatural Saturday. Orphan Bl…
Television
Outlander Breaks The Internet
A phenomenon 20 years in the making comes to life for the first time summer 2014 when STARZ Enterta…
Television
PGA Championship Pick the Hole Challenge hosted by Jack Nicklaus
For the first time ever, golf fans worldwide were able to have a direct impact on the hole location…
Television
Pretty Little Liars #WorldWarA Campaign
To get fans buzzing about the summer 2013 finale of Pretty Little Liars, we created a multi-platfor…
Television
Roast of James Franco (#FrancoRoast)
The Comedy Central Roast of James Franco probed the question, "Is there anything that James Franco …
Television
TLC's Long Island Medium
Theresa Caputo's unique ability to speak to those who have passed on to the other side has left fan…
Television
Teen Wolf Social Fandom
Teen Wolf, MTV’s hit supernatural drama series has grown into a cult hit for the network since its …
Television
The Way of Ray
Showtime wanted to launch a new show named Ray Donovan. On the surface the show was simply about a…
Television
Top Chef Transmedia
As a leader in the digital and interactive television, Bravo continued to push the envelope with To…