Teen Wolf, MTV’s hit supernatural drama series has grown into a cult hit for the network since its premiere in 2011. As a result, the show has cultivated a massive fan following and subsequent demand for digital content in between weekly episodes and seasons. Now in its third season, Teen Wolf has the distinction of being one of TV's current great fandoms — massively creative, passionate, knowledgeable, proud of and vocal about their utter devotion to the show, not just while the show is in season but 24/7/365. MTV’s community management efforts have focused on engaging, empowering, elevating and rewarding that fandom. MTV’s fan cultivation efforts around Teen Wolf have truly translated into concrete fan empowerment and recognition. We've shot videos for our most passionate shippers (http://www.youtube.com/watch?v=cKTQPWbxQZk), held contests for our fan fic (http://www.dailydot.com/entertainment/mtv-teen-wolf-fanfiction-winner/) community (and awarded a slash fic writer the prize!), and we've had social auditions for fans to earn walk-on roles to both seasons 2 and 3, one of whom has both become a recurring character (http://remotecontrol.mtv.com/2013/04/17/teen-wolf-teaser-shantal-rhodes/) and been tapped to co-host our Teen Wolf fan show (http://www.mtv.com/videos/teen-wolf-season-3-ep-12-the-fantastic-show-starring-jeff-davis/1712584/playlist.jhtml) with YouTube star Tyler Oakley. We've sent super fans to set to write raps with the stars (http://www.youtube.com/watch?v=dD3nsdV0Gh8), used the Teen Wolf Tumblr (http://teenwolf.tumblr.com/) to seed daily production photos from set during off-seasons, activated fans to flock to discover new season premiere dates (http://therealtimereport.com/2013/02/26/mtv-uses-hashtagart-mosaic-to-launch-teen-wolf-season-3/) and built highly engaging interactive transmedia experiences (https://www.facebook.com/TeenWolf/app_263469023708398). Most recently, we started putting hashtags on air during each act — but rather than force generic hashtags, we used terms that would both make sense to the casual audience, but also reward our super fans for being "in the know" -- e.g., we put #StilinskiFamilyFeels on during an emotional scene between a father and son with the knowledge that our fandom loved such scenes. This resulted in one of many trending topics we drove throughout the season, helping to make Teen Wolf one of the top 5 social shows in all of TV (http://www.nytimes.com/interactive/2013/09/08/magazine/the-culture-package.html?smid=fb-nytimes&WT.z_sma=MG_TCP_20130910&_r=1&#/%23item_01).
