ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards

The WWE App

Winner in Branded Mobile App

Finalist in Television

About this entry

Available on Apple iOS and Android devices, the WWE App is the digital center of the WWE Universe, bringing our fans worldwide closer to WWE’s Superstars and Divas than ever before, from anywhere their digital device can access the Internet. The WWE App’s primary purpose is to provide users with an interactive companion platform that richly enhances the viewing experience during all of WWE’s television programming. Our fans’ votes within the WWE App help shape the live storylines unfolding on WWE Raw, WWE SmackDown and WWE Main Event. Also, the WWE App provides a portal to order and watch WWE pay-per-view events directly on fans’ mobile devices, gives our fans easy access to WWE Live Event ticket and merchandise purchases, and will become the anywhere, anyplace connection to the new WWE Network, coming February 24, 2014. INTRODUCTION: For years, wrestling fans have welcomed WWE into their homes via our weekly shows, including Monday Night Raw, Friday Night SmackDown and WWE Main Event, airing Wednesday nights. For those fans unable to attend a live show, the viewing experience has been just a passive way to consume the entertainment of our product. But WWE’s aggressive integration of social media into our shows provides a viewing experience unmatched by any other weekly episodic show. (Visit WWE App Portfolio website for examples of WWE App sections and layout.) In partnership with WWE Television Creative Writing and Production, WWE App voting is incorporated in every live WWE Raw episode as part of the second-screen experience, affecting storyline activity in the program. Depending on the vote topic, the WWE Universe’s responses can select the winners of awards, choose match participants or stipulations, or decide which characters get hired or fired. WWE’s Digital Content team creates the second-screen content that accompanies the live programming, which features dynamic illustrated factoids, fan tweets, polling and exclusive backstage photography from the event. Due to the ever-changing script behind our live programming, the Digital Content team often has just hours to create the content seen on the second-screen presentation, not weeks like most network scripted programs. The Second Screen also provides live video Superstar interviews and match continuations during commercial breaks in the on-air program, providing a unique real-time viewing experience unrivaled in the industry’s current crop of second-screen apps. STATISTICS: * The WWE App is available on every major mobile device, including iPhone, iPad and Android phones and tablets. * The WWE App has been downloaded more than 9.1 million times, including more than 4,000,000 international downloads from users in 220 countries. * WWE App averages 2,000,000 active poll votes monthly during our live programming, with 1.9 million unique users, * More than 155 million page views and 18 million video streams have been watched in the WWE App's second-screen. * More than 60 million videos views have been watched through the WWE App since launch in July 2012. STORYTELLING THROUGH THE WWE APP WWE App second-screen content, from exclusive videos to audience voting, is designed to advance and enhance the multiple storylines of WWE’s television programs. * Audience votes in various interactive polls in real-time to determine under which type match stipulation two Superstars would compete, or which Superstar a competitor must face – right on live TV * During commercial breaks, WWE App users watch exclusive, live video in which competitors are assigned matches in-program that take place immediately upon return to programming * During commercial breaks, viewers can watch a match currently in progress instead of missing the action until the broadcast resumes * WWE App users are privy to exclusive, live video involving character interaction and the progression of storyline, including video that picks up and continues just as television programming goes off the air * The WWE App bridges the gap between television and social media by showcasing storyline-related tweets sent between Superstars Specific examples of the WWE App's multi-platform storytelling: * Audience voted in interactive polls as the sole decision-makers to determine the winner in each category of WWE’s annual, live, televised awards show, The Slammy Awards. * Audience voted in interactive polls to determine which opponent the WWE Champion would compete against that same evening. * WWE App users watched exclusive, live video of a WWE character quitting the company, within storyline, after her loss on live TV. * A WWE talent was asked to react to negative fan sentiment garnered exclusively through a live poll on the WWE App. Thanks to the WWE App second-screen experience, and its groundbreaking interactivity and streaming video delivery, our fans are no longer passive viewers of our product; they’re also the co-stars and storytellers of the action inside the ring. The WWE App's second-screen companion includes the most-vibrant and captivating infographics for a TV companion app online today. The WWE second-screen team creates these graphics to entertain and engage the WWE Universe with often less than four hours notice of WWE's often-shifting live programming script and storyline direction -- unlike most productions that have weeks to craft their second-screen companion content before airing. (Visit WWE App Portfolio website for second-screen examples) THE 2013 SLAMMY AWARDS WWE fans are always encouraged to make their voices heard. As a result, WWE App users have the ability to cast votes to determine the actual content of programming in real time, including which performers compete against one another and what type of match they compete in. In December 2013, the WWE App empowered fans to be the sole decision-makers in our annual, live televised awards ceremony (“The Slammy Awards") by encouraging users to cast real-time votes to determine the winner in each and every category. This year, more than 1.64 million votes were cast inside the WWE App during the three-hour program, with more than one million unique users engaging on the platform during the show. ADDITIONAL LINKS & MORE INFO WWE App Portfolio site for Shorty Awards WWE App on iTunes WWE App on Google Play

Why does this entry deserve to win?

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.

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