THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best on Twitter

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best Twitter Campaign, this award is for a brand's year-round presence. Click here to see the previous winner and nominees.

Nominees

#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend…
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996…
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create pos…
winner
@NBAOfficial Instant Replay on Twitter
The NBA is making its game and its officiating more transparent through the opening of its new, sta…
finalist
@Skittles: The Official Tweeter of Awesomeness
Oh hey, no big deal, just the Rainbow here respectfully submitting my Skittles Twitter account for …
@USOlympic: The Official Twitter of Team USA
The United States Olympic Committee is a non-profit organization that serves as both the National O…
@midnight
@midnight is many things. It's a late night game show, it is a Twitter handle, but all in all, it's…
Denny's Twitter
What do diner booths and the Internet have in common? It's not cat videos or awkward family photos…
Funny Or Die
With 9.2M highly engaged followers, Funny Or Die is the No. 1 comedy brand on Twitter, consistently…
HBO
Amid an increasingly competitive landscape, @HBO reinforces the values of an HBO subscription. @HBO…
Hilton Worldwide: Hilton Suggests
Hilton built the @HiltonSuggests concept upon something their team members do every day – providing…
Hotels.com Twitter Hospitality
Over the last year, our goal with the Hotels.com Twitter handle was to enhance content strategy – s…
finalist
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
Miller Lite
Our fans mean everything to us, so we bring them original content everyday and engage with them. T…
One Nation. One Team.
Sports have always been a communal experience for the fans who watch them. Over the past several ye…
Post Office #DearMum
The Post Office wanted to create a campaign for Mother's Day which promoted their 'Mails' offering,…
Social coverage of 2014 Venezuelan Crisis
CNN en Español led one of the most successful social media news coverages to date during the Venezu…
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
TechCrunch
TechCrunch is the number one guide for all things tech, and the publication of record for Silicon V…
TheStreet Social Media
TheStreet's social media presence is designed to bring all of the latest investing ideas (via stori…
WWE Universe on Twitter
With more than 94 million total followers across 175 accounts, the WWE Universe on Twitter acts the…
adidas Brazuca
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup spo…