13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best on Twitter

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best Twitter Campaign, this award is for a brand's year-round presence. Click here to see the previous winner and nominees.

Nominees

#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend its loyalty program and drive higher levels of member engagement. To do this, the brand viewed social media campaigns as a way to provide exclusive opportunities, while deepening member activity with the brand. Based on this strategy, #HashtagHotel was born: …
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values, Innovation and Proximity, especially within its digital and social media presence, where the bank is very active.This objective can be considered as a true challenge as it highlights the existing contrast between the formal brand image of banks in the collect…
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996-2001. In the its inception, SURGE was positioned as the “Mountain Dew Killer" brand, with the company investing in national promotion and distribution. SURGE was ultimately pulled from the market in 2001 due to declining sales and a shift in focus. Even being…
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create positive, social brand conversation on Cigna enterprise social media channels by encouraging individuals to share and celebrate their healthy moments and activities – both onsite at Cigna sponsored events in August and individually on Twitter. The campaign took a…
@USOlympic: The Official Twitter of Team USA
The United States Olympic Committee is a non-profit organization that serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and ParaPan American Games. As an organizat…
@midnight
@midnight is many things. It's a late night game show, it is a Twitter handle, but all in all, it's an immersive 24/7 experience that is constantly redefining interactive entertainment. It all starts on television, but @midnight truly lives on the internet, driven by Twitter and powered by fan participation. Unlike the rest of television, @midnight is just …
Denny's Twitter
What do diner booths and the Internet have in common? It's not cat videos or awkward family photos. Diner booths and the Internet are where great conversations happen, and both are always open 24/7. But how can a successful, classic brand break into the social media world? We started by winning the hearts and stomachs of customers everywhere. First, we gra…
Funny Or Die
With 9.2M highly engaged followers, Funny Or Die is the No. 1 comedy brand on Twitter, consistently gaining 2M followers per year.
HBO
Amid an increasingly competitive landscape, @HBO reinforces the values of an HBO subscription. @HBO on Twitter serves as a fellow Superfan, official viewing companion, and moderator of live discussion about our programming.Sunday nights, our Twitter joins the appointment-viewing live-tweeting of HBO programming. The profile elevates show-specific profiles, …
Hilton Worldwide: Hilton Suggests
Hilton built the @HiltonSuggests concept upon something their team members do every day – providing great service – and applied it to online communications. Prior to social media, the team served only guests inside our resort or hotel locations. With proper tools and training for employee advocates, this message can be conveyed through online channels as we…
Hotels.com Twitter Hospitality
Over the last year, our goal with the Hotels.com Twitter handle was to enhance content strategy – stepping away from merchandising content and repositioning the output to focus on fostering engagement with our followers. To achieve this, our team developed content and activations that extended the @hotelsdotcom brand hospitality to Twitter while cementing i…
Miller Lite
Our fans mean everything to us, so we bring them original content everyday and engage with them. Twitter has become the platform by which Miller Lite engages their audience on a daily basis. Be it planned content, real-time reactions, or 1-on-1 interactions, Miller Lite treats Twitter like the bar. Pull up a stool, shoot the shit, and let's get to know eac…
One Nation. One Team.
Sports have always been a communal experience for the fans who watch them. Over the past several years, the ability to share that experience with fellow fans of your team – and even the team itself – in real-time via Twitter has intensified that experience and strengthened the bond between fans and players.Around the 2014 FIFA World Cup – arguably the great…
Post Office #DearMum
The Post Office wanted to create a campaign for Mother's Day which promoted their 'Mails' offering, encouraging people to send cards and gifts to their Mum in time for Mother's Day. The campaign was directed at the many people in the UK who can't be with their mum on Mother's Day for one reason or another.Our campaign objectives were:- Communicate last post…
Social coverage of 2014 Venezuelan Crisis
CNN en Español led one of the most successful social media news coverages to date during the Venezuelan protests between February and April 2014. Our goal was to keep our audience informed on the critical situation in Venezuela, where the government had a tight grip of media and even threatened to expel CNN from the country. Using Twitter, Facebook, Google …
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quickly established itself as the cultural sign that fall had arrived.Cut to 2014 and Pumpkin spice is everywhere, from bagels to beer.In this pumpkined-out world, Starbucks faced a challenge: to reinforce Pumpkin Spice Latte as the beverage that sparked the pumpk…
TechCrunch
TechCrunch is the number one guide for all things tech, and the publication of record for Silicon Valley. From breaking technology news to industry analysis, TechCrunch in the leader in news for the technology and startup scene. TechCrunch's event, Disrupt, is one of the most anticipated technology conferences of the year, and it is home to the Startup Batt…
TheStreet Social Media
TheStreet's social media presence is designed to bring all of the latest investing ideas (via stories and videos from its team of reporters, analysts and contributing Wall Street pros) straight to its audience in real time. Coverage spans daily news pertaining to financial markets, the economy, industry trends, investment and financial planning. Our strateg…
WWE Universe on Twitter
With more than 94 million total followers across 175 accounts, the WWE Universe on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars and Divas.In addition to our more than 140 talent-run Twitter handles, WWE's f…
adidas Brazuca
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. But we didn't just want people to like it, or even love it - we wanted them to idolise it. So, it was time to bring adidas's World Cup hero product to life; for football fans, media, and influencers, everywhere. We decided we …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!