The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 7th Annual Shorty Awards

Miller Lite

Entered in Twitter


Our fans mean everything to us, so we bring them original content everyday and engage with them. Twitter has become the platform by which Miller Lite engages their audience on a daily basis. Be it planned content, real-time reactions, or 1-on-1 interactions, Miller Lite treats Twitter like the bar. Pull up a stool, shoot the shit, and let's get to know each other.

Strategy and Execution

We exist because of our customers, we thrive because of our fans. It's the fans that keep us on our toes in social media. They challenge us and we answer. They tweet at us and we respond.We create culture, react to real-time events, and have some fun. Our social media has even helped to inform our traditional media. We've literally seen a positive ROI unfold in front of our eyes when our followers tweet pictures of themselves with our product.

The humor, brevity, and believability of Miller Lite on Twitter has led to acquiring 64% more followers than Bud Light and Coors Light combined. We're the most followed alcoholic beverage on Twitter and that's only the tip of the iceberg.

Our content has been featured on countless blogs, industry rags, websites, etc. Our voice has been honed and our character is resonating. Watch out web, you're about to be Twittered.


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