THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 6th Annual Shorty Awards Best Twitter Campaign

This award honors the smartest, most effective, and most creative marketing Twitter-based campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected. Click here to see the previous winner and nominees.

Finalists

finalist
#InsideTHEOUTNET
A short film originally produced as an internal asset for THEOUTNET.com, a part of The NET-A-PORTER…
finalist
#SCtop10
As ESPN's flagship program, SportsCenter provides TV's most thorough presentation of sports news, h…
finalist
#TornadoWeek
In April 2013, The Weather Channel (Weather) partnered with Vert to execute against a simple goal: …
finalist
@MTVFR hacked Twitter with #TeenWolfFr
To mark the debut of the third season of Teen Wolf in France, we created the first-ever hackvertisi…
finalist
Cinemax's Banshee
Cinemax devised a Twitter stunt to send out the first season of its new original series Banshee wit…
finalist
Derek
The Twitter campaign for "Derek" baked the show's themes of kindness and elder wisdom into its voic…
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be …
finalist
Opposite Worlds Twitter Popularity Index
In 2014, Syfy put the control of a new reality competition into the hands of Twitter users. The Twi…
finalist
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-e…
finalist
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…
finalist
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was pres…
finalist
Verizon NFL #FOMOF Twitter Campaign
Downloads and usage of Verizon’s NFL Mobile app were sluggish, and mcgarrybowen was challenged to m…

Nominees

#HomeRocks
There is nothing that compares to the feeling of arriving home after a long day. This exact feelin…
finalist
#InsideTHEOUTNET
A short film originally produced as an internal asset for THEOUTNET.com, a part of The NET-A-PORTER…
finalist
#SCtop10
As ESPN's flagship program, SportsCenter provides TV's most thorough presentation of sports news, h…
winner
#SFBatKid
On Friday, November 15, 2013, five-year-old cancer fighter Miles, aka #SFBatKid, got his wish to be…
finalist
#TornadoWeek
In April 2013, The Weather Channel (Weather) partnered with Vert to execute against a simple goal: …
#USOmoments
The USO was launching a massive brand campaign on Veterans Day, Every Moment Counts. The goal was t…
1milk2sugars PR #SonicRevolution Live Twitter Chat for Clarisonic
In January 2013, 1milk2sugars PR won the bid to be the Agency of Record for Clarisonic Canada for t…
finalist
@MTVFR hacked Twitter with #TeenWolfFr
To mark the debut of the third season of Teen Wolf in France, we created the first-ever hackvertisi…
Airlines for America: Don't Ground America Campaign
On Tuesday, April 16, the Federal Aviation Administration (FAA) advised Airlines for America (A4A) …
Animal Planet's Puppy Bowl: @MeepTheBird
@MeepTheBird gives fans the epic play by play through everyone's favorite Big Game, Animal Planet's…
Chennai Express
Chennai Express, a recent blockbuster Bollywood movie won many social media accolades worldwide. Th…
finalist
Cinemax's Banshee
Cinemax devised a Twitter stunt to send out the first season of its new original series Banshee wit…
finalist
Derek
The Twitter campaign for "Derek" baked the show's themes of kindness and elder wisdom into its voic…
DiGiorno: #DiGiorNOYOUDIDNT Campaign
DiGiorno wanted to extend their reach to new audiences and be part of the football conversation thr…
Eastbound & Down Baseball Trash Talk
In support of Eastbound & Down’s final season on HBO, we gave fans totaling in the six-figures a mo…
Eucerin's #NoFryFriday
As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert know…
Falling Skies "Battle For The Handle" Twitter Campaign
Cities throughout America have been overtaken by the alien forces. But one space was still up for g…
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be …
NBA Digital Hardwood Classic Takeovers
Reviewing NBA TV’s archives of monumental games, the key games were identified: Los Angeles Lakers …
finalist
Opposite Worlds Twitter Popularity Index
In 2014, Syfy put the control of a new reality competition into the hands of Twitter users. The Twi…
Purina: #PetsAtWork
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
finalist
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-e…
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
The Bravoholic
On a weekly basis, Bravo culls through fan tweets to pinpoint a “Bravoholic of the Week." The weekl…
The Wolverine - Twitter Battle
With the release of the 2013’s biggest international blockbuster The Wolverine, Fox Star Studios – …
finalist
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…
finalist
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was pres…
finalist
Verizon NFL #FOMOF Twitter Campaign
Downloads and usage of Verizon’s NFL Mobile app were sluggish, and mcgarrybowen was challenged to m…
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across televisio…