THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Twitter Campaign

This award honors the smartest, most effective, and most creative marketing Twitter-based campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected. Click here to see the previous winner and nominees.

Winner

Twitter Campaign
winner
#SFBatKid
On Friday, November 15, 2013, five-year-old cancer fighter Miles, aka #SFBatKid, got his wish to be…

Finalists

Twitter Campaign
finalist
#InsideTHEOUTNET
A short film originally produced as an internal asset for THEOUTNET.com, a part of The NET-A-PORTER…
Twitter Campaign
finalist
#SCtop10
As ESPN's flagship program, SportsCenter provides TV's most thorough presentation of sports news, h…
Twitter Campaign
finalist
#TornadoWeek
In April 2013, The Weather Channel (Weather) partnered with Vert to execute against a simple goal: …
Twitter Campaign
finalist
@MTVFR hacked Twitter with #TeenWolfFr
To mark the debut of the third season of Teen Wolf in France, we created the first-ever hackvertisi…
Twitter Campaign
finalist
Cinemax's Banshee
Cinemax devised a Twitter stunt to send out the first season of its new original series Banshee wit…
Twitter Campaign
finalist
Derek
The Twitter campaign for "Derek" baked the show's themes of kindness and elder wisdom into its voic…
Twitter Campaign
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be …
Twitter Campaign
finalist
Opposite Worlds Twitter Popularity Index
In 2014, Syfy put the control of a new reality competition into the hands of Twitter users. The Twi…
Twitter Campaign
finalist
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-e…
Twitter Campaign
finalist
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…
Twitter Campaign
finalist
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was pres…
Twitter Campaign
finalist
Verizon NFL #FOMOF Twitter Campaign
Downloads and usage of Verizon’s NFL Mobile app were sluggish, and mcgarrybowen was challenged to m…

Nominees

Twitter Campaign
#HomeRocks
There is nothing that compares to the feeling of arriving home after a long day. This exact feelin…
Twitter Campaign
#USOmoments
The USO was launching a massive brand campaign on Veterans Day, Every Moment Counts. The goal was t…
Twitter Campaign
1milk2sugars PR #SonicRevolution Live Twitter Chat for Clarisonic
In January 2013, 1milk2sugars PR won the bid to be the Agency of Record for Clarisonic Canada for t…
Twitter Campaign
Airlines for America: Don't Ground America Campaign
On Tuesday, April 16, the Federal Aviation Administration (FAA) advised Airlines for America (A4A) …
Twitter Campaign
Animal Planet's Puppy Bowl: @MeepTheBird
@MeepTheBird gives fans the epic play by play through everyone's favorite Big Game, Animal Planet's…
Twitter Campaign
Chennai Express
Chennai Express, a recent blockbuster Bollywood movie won many social media accolades worldwide. Th…
Twitter Campaign
DiGiorno: #DiGiorNOYOUDIDNT Campaign
DiGiorno wanted to extend their reach to new audiences and be part of the football conversation thr…
Twitter Campaign
Eastbound & Down Baseball Trash Talk
In support of Eastbound & Down’s final season on HBO, we gave fans totaling in the six-figures a mo…
Twitter Campaign
Eucerin's #NoFryFriday
As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert know…
Twitter Campaign
Falling Skies "Battle For The Handle" Twitter Campaign
Cities throughout America have been overtaken by the alien forces. But one space was still up for g…
Twitter Campaign
NBA Digital Hardwood Classic Takeovers
Reviewing NBA TV’s archives of monumental games, the key games were identified: Los Angeles Lakers …
Twitter Campaign
Purina: #PetsAtWork
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Twitter Campaign
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
Twitter Campaign
The Bravoholic
On a weekly basis, Bravo culls through fan tweets to pinpoint a “Bravoholic of the Week." The weekl…
Twitter Campaign
The Wolverine - Twitter Battle
With the release of the 2013’s biggest international blockbuster The Wolverine, Fox Star Studios – …
Twitter Campaign
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across televisio…