THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Twitter Presence
@Razer Twitter: For Gamers. By Gamers.
In a social world of increasingly corporate and manicured twitter accounts, we opted to take the op…
Emerging Platform
@SummerBreak: Using Emerging Platform Public to Bring the Audience closer to the Show
The objective of the four-year-running hit Youtube series "@SummerBreak" is to enable AT&T to deliv…
Instagram
@TeamTarget
@TeamTarget is Target's team member Instagram channel. It's created by team members, for team membe…
News & Media, Instagram Story, Instagram Video
finalist
@thisisfusion
Create a unique visual language for our Instagram account and grow our audience
Business to Business
#AccessGranted 2016 Tony Awards
Our goal was to create an unprecedented awareness of the Grant Thornton brand with our first-eve…
Contest or Promotion, Home & Decor
finalist
gold honor
#BEHRDreamTiny
Business Objective: Generate demand for Behr Marquee Exterior Paint and Behr Premium Plus Interior …
Non-Profit
#BloombergConnects InstaMeets
At Bloomberg Philanthropies, we work to ensure better, longer lives for the greatest number of p…
Short Form Video
#BMOLoopaBulls - A Stop Motion Animation Video Series
During the 2015-16 NBA season the Chicago Bulls and BMO Harris Bank decided to roll out a stop moti…
Physical & Digital
finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Know…
Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …
Instagram Partnership
finalist
audience honor
#BullsIGTakeover
During the off-season, the Chicago Bulls and Bud Light sat down to talk about objectives for our pa…
Non-Profit, Pets & Animals, Integrated Campaign, Social Good Campaign, Hashtag, Call to Action
winner
gold honor
silver honor
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
Branded Content
#CatsOnAPlane | Thomas Cook Airlines
Catch was tasked with creating a disruptive social campaign for the Thomas Cook Airlines Group, …
Sports
#CoachMeCowher
Social media's impact on sports television has been huge. Every day, audiences react to their favor…
Education
#CoplineBling
The UD Police Department partnered with the UD Office of Communications and Marketing to create a v…
Multicultural Community Engagement
finalist
#CrashTheParties With Fuse & Voto Latino
In 2016, more than 27.3 million Latinos were eligible to vote, and almost 12 million of them were M…
Social Good Campaign
#CushiontheFight: Mohawk Goes Pink to Support Susan G. Komen
Year after year, Mohawk Flooring supports Susan G. Komen and the fight against breast cancer via ou…
Real Time Response
#EarthWorldProblems
When Call of Duty: Infinite Warfare was announced via a trailer on its owned social media channels,…
Food & Beverage, Branded Content, Medium-Length Video, Video
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
Sports, Integrated Campaign
finalist
gold honor
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming m…
Health, Fitness & Medical Apps
finalist
#GetFitHV
Hospitals say they want to keep the community healthy but very few actually walk the walk until com…
Art Direction, Graphics
winner
silver honor
#GoldLife Rewards
In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new pro…
Mid-Range Media Buying Strategy
winner
audience honor
#HallmarkAtWalgreens Ambassador Campaign
The Hallmark Ambassador Campaign included a series of influencer marketing flights for Hallmark at …
Non-Profit
#HofDebate16
Hofstra University hosted the first debate of the 2016 election cycle on September 26, becoming the…
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