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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
Diverse-Owned Businesses Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
On a Shoestring Campaign
Pro Bono Campaign
Social Movement Campaign
Content & Design
Audio & Music
Brand Voice
NEW!
Branded Content
Branded Series
Documentary Short
Email & Newsletter
NEW!
Feature Film
Gamification
NEW!
Images
Interactive Content
Long Form Video
Medium Length Video
NEW!
Micro-site or Blog
Podcast
Research Reports
Short Form Video
Video Series
Cause
Animal Rights & Welfare
Arts & Culture
Conservation & Preservation
Disability Awareness
Diversity, Equity & Inclusion
Emergency Relief
Environment & Sustainability
Fight Poverty
Gender Equality
Human Rights
Immigration & Refugees
Learning & Development
LGBTQ+
Mental Health
Multi-Cause Initiative
Other Causes
NEW!
Public Health
Public Safety
Racial Equality
Responsible Consumption & Production
Responsible Technology
NEW!
Social Justice
Youth & Family
Industry
Automotive
Business to Business
Consumer Brands
Education
Entertainment
Fashion & Beauty
Financial Services
Food & Beverage
Government & Politics
Healthcare & Pharma
Hospitality & Travel
Lifestyle & Wellness
News & Media
Non-Profit
Other Industry
NEW!
Retail & E-Commerce
Sports
Technology
Partnerships
Brand Partnership
NEW!
Corporate-Community
Influencer, Creator & Celebrity
Nonprofit Partnership
Other Partnerships
NEW!
Platforms & Technology
Extended Reality
Gaming
Generative AI
Instagram
LinkedIn
Other Platforms
TikTok
YouTube
Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Data & Insights
Earned Media
Event & Experiential
Guerrilla Marketing
Integration with Traditional Media
NEW!
Paid Media
PSA
Single Post
Storytelling
Use of Viral Content
NEW!
User Generated Content
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Shorty Awards Entries
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Additional Filters
Twitter Presence
@Razer Twitter: For Gamers. By Gamers.
In a social world of increasingly corporate and manicured twitter accounts, we opted to take the op…
Emerging Platform
@SummerBreak: Using Emerging Platform Public to Bring the Audience closer to the Show
The objective of the four-year-running hit Youtube series "@SummerBreak" is to enable AT&T to deliv…
Instagram
@TeamTarget
@TeamTarget is Target's team member Instagram channel. It's created by team members, for team membe…
News & Media
,
Instagram Story
,
Instagram Video
finalist
@thisisfusion
Create a unique visual language for our Instagram account and grow our audience
Business to Business
#AccessGranted 2016 Tony Awards
Our goal was to create an unprecedented awareness of the Grant Thornton brand with our first-eve…
Contest or Promotion
,
Home & Decor
finalist
gold honor
#BEHRDreamTiny
Business Objective: Generate demand for Behr Marquee Exterior Paint and Behr Premium Plus Interior …
Non-Profit
#BloombergConnects InstaMeets
At Bloomberg Philanthropies, we work to ensure better, longer lives for the greatest number of p…
Short Form Video
#BMOLoopaBulls - A Stop Motion Animation Video Series
During the 2015-16 NBA season the Chicago Bulls and BMO Harris Bank decided to roll out a stop moti…
Physical & Digital
finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Know…
Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …
Instagram Partnership
finalist
audience honor
#BullsIGTakeover
During the off-season, the Chicago Bulls and Bud Light sat down to talk about objectives for our pa…
Non-Profit
,
Pets & Animals
,
Integrated Campaign
,
Social Good Campaign
,
Hashtag
,
Call to Action
winner
gold honor
silver honor
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
Branded Content
#CatsOnAPlane | Thomas Cook Airlines
Catch was tasked with creating a disruptive social campaign for the Thomas Cook Airlines Group, …
Sports
#CoachMeCowher
Social media's impact on sports television has been huge. Every day, audiences react to their favor…
Education
#CoplineBling
The UD Police Department partnered with the UD Office of Communications and Marketing to create a v…
Multicultural Community Engagement
finalist
#CrashTheParties With Fuse & Voto Latino
In 2016, more than 27.3 million Latinos were eligible to vote, and almost 12 million of them were M…
Social Good Campaign
#CushiontheFight: Mohawk Goes Pink to Support Susan G. Komen
Year after year, Mohawk Flooring supports Susan G. Komen and the fight against breast cancer via ou…
Real Time Response
#EarthWorldProblems
When Call of Duty: Infinite Warfare was announced via a trailer on its owned social media channels,…
Food & Beverage
,
Branded Content
,
Medium-Length Video
,
Video
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
Sports
,
Integrated Campaign
finalist
gold honor
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming m…
Health, Fitness & Medical Apps
finalist
#GetFitHV
Hospitals say they want to keep the community healthy but very few actually walk the walk until com…
Art Direction
,
Graphics
winner
silver honor
#GoldLife Rewards
In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new pro…
Mid-Range Media Buying Strategy
winner
audience honor
#HallmarkAtWalgreens Ambassador Campaign
The Hallmark Ambassador Campaign included a series of influencer marketing flights for Hallmark at …
Non-Profit
#HofDebate16
Hofstra University hosted the first debate of the 2016 election cycle on September 26, becoming the…
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