THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best Customer Service

This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.

Winner

Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …

Finalists

Customer Service
finalist
gold honor
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content …
Customer Service
finalist
silver honor
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Customer Service
finalist
bronze honor
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotel…
Customer Service
finalist
@Casper Tackles Tiredness
The majority of customer service exchanges happen before or during a purchase. Agents are trained t…
Customer Service
finalist
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…

Nominees

Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …
Customer Service
finalist
@Casper Tackles Tiredness
The majority of customer service exchanges happen before or during a purchase. Agents are trained t…
Customer Service
finalist
silver honor
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Customer Service
Best in Class Social Customer care
Bimbo Bakeries USA is the world's largest baking company. We handle social media for national and r…
Customer Service
finalist
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…
Customer Service
finalist
gold honor
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content …
Customer Service
Liberty Mutual Insurance Social Care
Liberty Mutual's Social Care program delivers quick and quality customer service through personaliz…
Customer Service
finalist
bronze honor
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotel…
Customer Service
United Airlines Customer Service
Using social media as a means of customer service has become extremely normalized. Customers have b…
Customer Service
What It Means When Someone Tweets About Everlane Customer Service
At Everlane, we want to do everything better. We want to make better quality clothes, deliver a bet…