The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 9th Annual Shorty Awards Best Customer Service

This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.


#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …
@Casper Tackles Tiredness
The majority of customer service exchanges happen before or during a purchase. Agents are trained t…
silver honor
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Best in Class Social Customer care
Bimbo Bakeries USA is the world's largest baking company. We handle social media for national and r…
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…
gold honor
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content …
Liberty Mutual Insurance Social Care
Liberty Mutual's Social Care program delivers quick and quality customer service through personaliz…
bronze honor
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotel…
United Airlines Customer Service
Using social media as a means of customer service has become extremely normalized. Customers have b…
What It Means When Someone Tweets About Everlane Customer Service
At Everlane, we want to do everything better. We want to make better quality clothes, deliver a bet…