THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 9th Annual Shorty Awards Best Customer Service

This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.

Winner

Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …

Finalists

Customer Service
finalist
gold honor
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content …
Customer Service
finalist
silver honor
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Customer Service
finalist
bronze honor
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotel…
Customer Service
finalist
@Casper Tackles Tiredness
The majority of customer service exchanges happen before or during a purchase. Agents are trained t…
Customer Service
finalist
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…

Nominees

Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …
Customer Service
finalist
@Casper Tackles Tiredness
The majority of customer service exchanges happen before or during a purchase. Agents are trained t…
Customer Service
finalist
silver honor
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Customer Service
Best in Class Social Customer care
Bimbo Bakeries USA is the world's largest baking company. We handle social media for national and r…
Customer Service
finalist
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…
Customer Service
finalist
gold honor
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content …
Customer Service
Liberty Mutual Insurance Social Care
Liberty Mutual's Social Care program delivers quick and quality customer service through personaliz…
Customer Service
finalist
bronze honor
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotel…
Customer Service
United Airlines Customer Service
Using social media as a means of customer service has become extremely normalized. Customers have b…
Customer Service
What It Means When Someone Tweets About Everlane Customer Service
At Everlane, we want to do everything better. We want to make better quality clothes, deliver a bet…