THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
NEW!
Global Campaign
Integrated Campaign
Launch Campaign
NEW!
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
NEW!
NFTs
NEW!
Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
NEW!
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
NEW!
Employee Engagement
Event & Experiential
NEW!
Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
NEW!
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
NEW!
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
NEW!
Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
NEW!
Branded Podcast
Comedy Podcast
NEW!
News & Politics Podcast
NEW!
Other Podcast Genres
NEW!
Podcast Mini Series
Science & Technology Podcast
NEW!
Sports & Health Podcast
NEW!
True Crime & Documentary Podcast
NEW!
Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
NEW!
Featurette or Behind The Scenes Video
NEW!
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
NEW!
Vertical Video
Video Ad
Video Series
NEW!
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From the 9th Annual Shorty Awards
Best Customer Service
This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.
See previous winners and honorees here.
Winner
Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …
Finalists
Customer Service
finalist
gold honor
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content …
Customer Service
finalist
silver honor
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Customer Service
finalist
bronze honor
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotel…
Customer Service
finalist
@Casper Tackles Tiredness
The majority of customer service exchanges happen before or during a purchase. Agents are trained t…
Customer Service
finalist
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…
Nominees
Customer Service
winner
#BroughtBackTheBBQ Surprise & Delight
In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer …
Customer Service
finalist
@Casper Tackles Tiredness
The majority of customer service exchanges happen before or during a purchase. Agents are trained t…
Customer Service
finalist
silver honor
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Customer Service
Best in Class Social Customer care
Bimbo Bakeries USA is the world's largest baking company. We handle social media for national and r…
Customer Service
finalist
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…
Customer Service
finalist
gold honor
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content …
Customer Service
Liberty Mutual Insurance Social Care
Liberty Mutual's Social Care program delivers quick and quality customer service through personaliz…
Customer Service
finalist
bronze honor
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotel…
Customer Service
United Airlines Customer Service
Using social media as a means of customer service has become extremely normalized. Customers have b…
Customer Service
What It Means When Someone Tweets About Everlane Customer Service
At Everlane, we want to do everything better. We want to make better quality clothes, deliver a bet…
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